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Weber Shandwick estimated the topics that CEOs around the world recommend, should and should not talk about.
The publication that Dan Price made, already adds more than 18 thousand likes.
Dan Price is he CEO viral of 2015, when he announced to his employees that cut his income 70 thousand dollarsas a measure to increase the salary of these collaborators and earn a Tesla For this reason, he announced his resignation in the middle of a series of legal scandals that he faces, due to accusations of violence, when trying to kiss a woman.
The work of the CEOs in the world patents activities, which in firms such as Weber Shandwick measure the topics that yes and that they should not address, to pay or avoid impacting their personal image.
Among the topics recommended by the Americans consulted in the research, the 70 percent of them he recommended that they talk about labor issues and talent management; the 67 percentvoted because they talked about equal pay and a 62 percent He recommended talking about health issues.
Within the study, three topics that recommended not giving an opinion were the rights of the LGBT community, for a 44 percent of the citizen, 47 percent for gun control and 44 percent recommended avoiding talking about refugees.
Faced with these recommendations, an element becomes total, the image of managers and how willing they are to make drastic decisions when circumstances threaten the segment. With this in mind, a very valuable resource in the market is defined and it is the one that has to do with the value that some personalities manage to build, against the bad reputation that others earn.
Steve Jobsis considered based on a study of Round Capitalas one of the most inspiring personalities in the technology market, having a five percent of admiration, in a list where Elon Musk appears with 23 percent; Jeff Bezos with 10 percent Y mark zuckerberg with 6 percent.
The influence of jobs that persists even years after his death reaffirms the idea of the value of reputation in managerial positions, while other managers such as Mr. CEO of the mortgage company better.com, Vishal Gargsaw his reputation fall, when he announced the dismissal to his two thousand 500 employees via zoom.
These polar opposite cases of the good and the bad of a CEO personal brand, depending on the positive or negative direction they take, are benchmarks for understanding why Dan Price resigned, despite acts such as giving up a raise to Give it to your co-workers.
CEO sacrifices, now his position
Dan Price sacrificed his position CEO in Gravity Payments and repeats his unconditional commitment to work, no matter how drastic this may be.
In 2015 went viral because his employees gave him a Tesla that they managed to buy from him, thanks to the fact that the man gave up an extra 70 thousand dollarswhich were part of his income, to distribute them as an increase among his collaborators.
Price is back in the news by relinquishing his responsibility for CEOin the midst of legal controversies, in which he is accused of raping a woman to force her to be kissed.
In his announcement where he says goodbye, the CEO assures that he resigned so that the company continues to be considered one of the best companies to work for in the world, so if he stayed in it, he would distract the attention that should be in the profile of the company, while it resolves the accusations that it described as false.
— Dan Price (@DanPriceSeattle) August 18, 2022
The action of managers in companies is increasingly focused on tasks, where one aspect becomes essential in said activity and it is the ability of these personal brands to understand the value of decisions and that a simple action such as cutting a salary or give up your post, have a crucial impact.
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