A strategy of marketing that brands around the globe are not letting pass to position themselves with a specific audience, is to make public figures brand ambassadors. With knowledge of the scope that the singer Maluma can have, OPPO – smart device manufacturers – named him as the new ambassador of the new OPPO Reno. With this, the brand carried out a campaign in which it invited users to congratulate Maluma to win prizes and even appear on the artist’s social network.
According to Zendesk, brand ambassadors are people who recommend a company’s product or service to other users on social media.
@maluma is the new OPPO Reno ambassador. We are very happy to share this news with you because many surprises are coming.
Ready to discover our new features with the Colombian artist?#OPPOReno6 #OPPOMalumaBaby
Here’s a taste! 🤩 👇 pic.twitter.com/JN4mDtmt9w— OPPO Mexico (@OPPOMexico) January 18, 2022
Benefits for OPPO of having Maluma as a brand ambassador
Brand ambassadors usually do it out of conviction towards a brand and it is a good advertising sharing strategy, but it can also be a positioning strategy.
The objective of the ambassadors is not to offer the products, but to tell stories that provide experience value to the audiences targeted by the brand, in the case of OPPO: Latin America.
The functions of brand ambassadors lie in attracting new customers from the recommendation of products and/or services; They represent the image of the company before other consumers and maintain the positive image of a company when sharing their experiences with the brand, ensures information from Zendesk.
In the case of Maluma as an OPPO ambassador, it will open the doors to his audience on Instagram, where he has 60.5 million followers, which is a big difference from OPPO’s (1.4 million).
Within its positioning strategy, OPPO created a campaign in which it invites users to congratulate Maluma, whose birthday is on January 28, and to do so, Twitter (or Instagram) users have to share a photo using two hashtags specialized, made to trend the brand and the artist and which have achieved their goal. However, the publication does not specify what type of photography, leaving open the imagination of those who want to appear on Maluma’s official social networks.
You can be closer to your favorite artist! 🤩
There are 5 days left to congratulate MALUMA on his birthday. 🥳
Share a photo or video using the hashtags #tellmaluma #OPPOMalumaBaby and tag us @OPPOMexico.
You could appear on Maluma’s official social networks. pic.twitter.com/clwJaiT4W8— OPPO Mexico (@OPPOMexico) January 12, 2022
It should be clarified that there is a lack of prize and dynamic specifications; however, the terms and conditions establish that the validity of the promotion was from January 3 to yesterday, and there will be two winners, the prizes to be awarded will be two devices smartphone OPP Reno6 Lite.
It is nothing new for brands to take advantage of the popularity of the success of a model or singer to reach new consumers, it is an infallible strategy.
In addition, today the experts in marketing they have proven that content is the number one strategy to build the foundation of the conversion funnel; however, this has to be of quality so that it generates likes and leads.
content, entertainment and influencer marketing they are a winning strategy as long as the public figures represent the image of the brand in terms of values and adapt to its lifestyle.
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