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The current health crisis forced an unprecedented acceleration of investment in technology and digital development.
Investment in logistics aspects is a key sector in the growing development of internet sales.
Companies were forced to undergo a digital transformation of at least 80 percent to maintain their position in the market.
Within a reality immersed in a digital age, the use of technology has become a growing needdata provided by the consultant KPMGestimate that due to the ravages generated by the current pandemic, companies have been forced to accelerate their digital transformation by at least 80 percent, radically changing their investment priorities to ensure their position within the market, Within this forced transformation, Vania Imán, Marketing Manager &; E-commerce, points out that the CDMX and Edomex, has had an imminent renaissance, even leading in the development of digitization and eCommerce.
This unexpected accelerated growth on the part of companies was forced in part by growth within the logistics sector and the transformation of businesses for online purchases. Onest Logistics, sign that Internet purchases made by Mexicans grow by at least 226 percent, an aspect thought for the year 2025, coming to represent 24 percent of the total sales of the retail sector in Mexico, this in accordance with what was speculated by the Mexican Association of Online Sales (AMVO).
For Vania Imán, Marketing Manager &; e-commerceMexico City and the State of Mexico are the main places where eCommerce sales are concentrated, this is because It has been invested mainly in the potentialization within the logistics aspectsa sector that encompasses the fulfillment of deliveries in a timely manner.
In the same way, it has been announced that within the online purchase trends, food, clothing, toys and electronics lead the first positions, these sectors being used by entrepreneurs and small and medium-sized companies, since eCommerce is an aspect that directly benefits this growing sectorpromising early traders to compete within an ever-widening chain of heat and development.
In the same way, it has been announced that a growth of up to six or eight years is estimated within its digitization processes, since the new generations are completely immersed in digitality, this is due to the fact that it is estimated that at least 91.8 percent of young women between the ages of 15 and 29 have access to a digital device or smartphonean aspect for which online shopping continues to be the trend among the new generations.
Given this, Vania Imán commented that: “she commented that, “the success of digital MSMEs is about knowing who they are talking to, having their products at hand, complying with deliveries, identifying the target and generating it (engagement) their clients”, he added that within the relevant aspects for entrepreneurs and small businesses, Having products in the warehouse, and efficient logistics, in addition to an updated website, are aspects that will help in the positioning of the brand, within the online commercial sector.
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