“We have a portfolio of three categories (dairy, water and plant-based foods) and we are not only a company that offers healthy categories, but we also have a product for each member of the family and for each stage of life,” he assured. the executive of Danone Mexico.
In this way, they fulfill the responsibility of developing and offering products to meet the real needs of the population, helping them to face the main health challenges through a healthy portfolio and 70% free of warning labels on nutritional value.
In addition, added Villarreal, every decision counts and when a consumer chooses a food or drink, he is also choosing the world in which he wants to live and the value chain to which he joins. As a result, each company project has a dual purpose: it must build in favor of the business, but with a positive social impact.
The foundations of Danone’s global vision
All the actions that Danone carries out are based on four pillars: circular economy in packaging, regenerative agriculture and sustainable livestock, water preservation and climate change, to take care of natural resources.
Under this philosophy, they have the ambition to give a second life to all the plastics they put on the market. Currently, they have 42% recycled content (on average) in their entire beverage portfolio, in addition to the fact that Bonafont water jugs are returnable.
In the area of regenerative agriculture and sustainable livestock, Danone promotes programs that foster inclusion and growth for vulnerable partners in its value chain. For 11 years he has been leading the Margarita project, so that small producers can supply one out of every four liters of milk used in the dairy portfolio.