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It is estimated that there are currently just over 4.950 million Internet users worldwide, a figure that represents at least 62.5 percent of the world’s population.
Advertising on digital networks and platforms has become a fundamental part of marketing strategies within the new normality.
Social distancing brought with it the foundation of social networks and digital platforms, within daily life, an aspect that opened up a whole panorama of possibilities for creatives, brands and consumers, due to the virality offered by the internet, that is why now the digital conversation has become an important part of the feedback of the brands and the means to make themselves known, As a short video demonstrates where a car wash goes viral with creative advertising.
social media advertising
Derived from the forced social confinement, the digital platform networks registered a considerable increase in the number of active users, this is due in part to the fact that in general every day more people are within the network. Data provided by We Are Social and Hootsuite, Within their Digital 2022 report, they estimate that the number of Internet users has risen by at least four percent worldwide, which means that, currently, there is a base of Internet users of more than 4.95 billion, a figure that represents 62.5 percent of the world’s population.
This figure becomes relevant, due to the great impact that digital communities can generate, this is due to the fact that in recent years consumers have taken social networks as the great window to publicize everything related to shopping experiences, For this reason, advertising on networks is the new weapon for promoting brands.
Aspects such as virality and lhe digital conversation allows advertising and marketing strategies to reach new audiencessince yes, the strategies are designed to impact a specific market, sometimes due to the type of content created, it can become viral and reach notoriety in new audiences.
daily, unique moments can be found within the networkwhich become viral, due to their content, an example of which is what happened with a car wash, which in the last few hours began to generate an important digital conversation, because of the humorous way they promote their servicesthe car wash, which is presumed to be located in a region of Guatemala, it was only enough to post a short video on TikTok, in which the way in which the workers have fun and work is shown, to generate a great impact on the net, where the community congratulates them for their creative publicity.
@oaeg__ They washed it with everything and motorcycle 😅 #viral #fyp#joke #chiquimula ♬ original sound – avilarecordss
With a growing number of creatives and users, being able to impact and stand out within the taste of consumers, you will not be ensiled; Nevertheless, the platforms offer the possibility of massively highlighting any aspect that generates importance within the digital conversation, such as commercials, advertising strategies, funny moments, or aspects that if it were not for digital creatives, who show their style or way of life, would go unnoticed by most people.
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