Although our country is not among those that consume the most coffee on the planet, according to Statista, each year the rate of consumption of this drink increases 2% among Mexicans. Consequently, we can constantly find coffee shops where we can enjoy an aromatic coffee, like Café Lance, located in the south of Mexico City.
Café Lance, tribute to graphic design
The site, located inside the Palacio de Hierro Perisur since 2020, is a highly specialized drinks bar, whose offer is based on coffee, teas, infusions, as well as bakery and pastry. In addition, there are wireless chargers for cell phones at the bar.
However, what makes the place special is that its name is a tribute to the North American designer Lance Wyman, who created the official logo of the 1968 Mexico Olympic Games and later, the iconography of the Mexico City Subway, as well as logos for countless brands and institutions of the time.
In the same way, if you want to familiarize yourself with his work, on one of the walls you will find some of his most representative projects, while on another, you will be able to observe a very particular design that bears his name.
A very productive octogenarian
Despite residing in the United States, Wyman, at 83 years old in 2020, was invited to collaborate in the renovation that the department store underwent that year, where he participated in the development of the logo.
Regarding this project, the creative shared in an interview for The Gazette, the magazine of the Palacio de Hierro, which was inspired by the shape of the quarry window known as the porthole; which was widely used in the colonial period, and from it, he designed four letters “P” to which he attributed various meanings.
Finally, the successful designer shared a constant in his work: saying a lot with very little. This is how he told it:
I think it was Einstein who said something that has always stayed with me: Everything has to be as simple as possible, but not simpler.
So now you know, if you are in the south of Mexico City, visit Café Lance and while you enjoy an aromatic coffee, you can learn a little more about the work of this talented designer.