The startup Spanish mobility Cabify It also points to the trend of technology companies to offer the online shopping service for supermarket products. It does integrating in its app to Lola Market, the virtual shopping platform that groups together different food and fresh product stores, which was acquired by Glovo a few months ago.
This movement thus creates a strategic alliance between the two great Spanish “unicorns”, Cabify and Glovo, the only two startups that have managed to exceed 1,000 million dollars in valuation. The company of deliveryIn addition, it seems to be preparing its IPO next year, and shows with these movements that its aspirations for the near future go a lot beyond being just a delivery service food delivery.
Lola Market has been offering in our country for a few years an alternative to the simple home delivery service for groceries with a platform that groups together different businesses in the same app. They do it by working through what they call professional personal shopper and no riders, since they are responsible for making the purchase in person in addition to the delivery at the fixed address. Big names such as Carrefour, El Corte Inglés, Alcampo or Mercadona have opted to be integrated into their platform, thus saving their own delivery service, as in the case of Lidl.
Now, after being acquired by Glovo, it is Lola Market who is going to join the app of Cabify, whose users can access the virtual supermarket in the same interface from the multi-mobility company. The operating system is the same, choosing the desired products in the supermarkets available in the selected area, giving a delivery address and paying through the digital option that you already have in the Cabify profile.
As stated by Lucía Chávarri, Cabify’s vice president of new businesses, this alliance expands the concept of multimobility to offer a new service to users who thus unnecessary travel is avoided in private vehicles, improving the efficiency of resources and urban traffic.
At the moment this service is available for all Cabify users in the cities of A Coruña, Alicante, Barcelona, Madrid, Malaga, Murcia, Seville, Valencia and Zaragoza.
Photos | Unsplash
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