- Burger King opened its vegan restaurant in Spain, but it will be available for a limited time
- Through its social networks and a great campaign, the company caught the attention of Internet users in order to attract them to its great news
- With this initiative, Burger King joins what has been done by other companies that have joined the trend of vegan food
True to its custom, Burger King is launching a great humorous campaign announcing the opening of its vegan restaurant.
We already know Burger King’s strategies when it comes to announcing something to us, be it a new burger, a new alliance or, in this case, a new establishment.
Through his social networks, an extremely infallible resource, he activated a very effective campaign and, faithful to his principles in marketing, is drawing the attention of consumers and the causal Internet user, the one who has even asked himself “What are you preparing Burger King?”.
At Vurger King there are two types of people: those who eat their potatoes with a little sauce and those who eat their sauce with a little potato.
– Burger King (@burgerking_es) October 15, 2021
Tomorrow will you discover our “big mistake”? pic.twitter.com/lTYzuCtwby
– Burger King (@burgerking_es) October 18, 2021
This campaign in networks has served to introduce its first vegan restaurant in Madrid, Spain, which will only be open for a month and will offer only veggie products, with which it hopes to reach a new group of consumers who every day join the trend of vegan food.
“We want to reach both people who base their diet on plant products and those who eat meat but who reduce their consumption, ”said Borja Hernández de Alba, General Director of Restaurant Brands Iberia Spain and Portugal, in a statement.
For a few years now, consumers have constantly changed their habits, either by going totally vegan or just opening their own horizons in order not to stop experimenting.
Starting from this, as Burger King is doing, other large companies are also joining the trend, the closest case being -because it is BK’s main competitor- that of McDonald’s, the big M that recently launched its Vegan burger in the UK market, waiting for you can. be sold in other countries.
In this sense, we are talking about a new competition scenario between the two most famous fast food restaurants in the market, who are considering the possibility of expanding their own consumer niche and conquering a new audience.
As Michelle Graham-Clare, McDonald’s UK & Ireland Marketing Director, put it in a statement:
“We are very excited to finally launch McPlant in the UK and Ireland. As with all McDonald’s offerings, we take our time to make sure it meets the highest standards and is something that all of our customers will enjoy.
We are always looking for different ways to innovate and meet the needs of our customers, and with McPlant, we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just craving a plant-based burger, we’re sure you’ll enjoy McPlant. “
That’s right, the #McPlant is coming to the UK?
Vegan approved by the @VegSoc with a patty co-produced by @BeyondMeat.
The countdown to 13th October begins! ? pic.twitter.com/JJZDpOegBi
– McDonald’s UK (@McDonaldsUK) September 9, 2021
In the end, each of these great companies has their own strategies for reaching the veggie market. Burger King’s, according to what has been reported, will only be available for a short time, hoping it will have the necessary results to further expand the experience for consumers.
We will see how this initiative works, although it is not new, it does demonstrate that consumer habits are changing and that is why this Burger King proposal is justified.
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