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In the year 2021, Burger King fast food chain recorded total revenue of approximately $1.8 billion worldwide.
It is recorded that the brand has 19 thousand restaurants around the world, and the vast majority were franchised.
The fast food brand continues to bet on innovation to attract its consumers.
This year there have been many collaborations between brands, in order to create an eye-catching product to attract consumers. One of these co-branding that is currently taking place is the union between Burger King and Doritos, who came together in order to launch a hamburger for their most daring customers.
Collaborations are also known as co-marketing, and as defined by HubSpot, it is an action undertaken by two companies where they work with each other with promotional efforts to encourage a co-branded or co-branded offering.
For their part, Business2 Community emphasizes that the alliance occurs between organizations with similar audiences and that in particular the work focuses on developing marketing content and collaborative strategies.
As a strategy it is considered very powerful that seeks to reinforce the teamwork of two brands instead of acting independently, helping to expand reach and potential as it engages consumers of both brands.
Burger King and Doritos
The hamburger, baptized as the ‘Cheesy Doritos’will be sold at Burger King and contains the iconic Whopper, accompanied by a special sauce, created with the ideas of both brands.
According to the brands, this new release comes in three versions: one with a single meat, another with double meat and a third with chicken.
They also explain that the distinctive feature of this new product is the presence of Doritos in different shapes and textures. Like the Whopper meat, it will be accompanied by a special Cheddar Doritos sauce, which will provide a double creaminess to the already iconic flavor of the fast food brand.
Another key point of this new product is that the bread is also unusual in that it is Doritos-style orange in color and flavored with Cheddar. The burger is topped with an ingredient such as Doritos Bites, which can also be ordered separately as a snack.
This will be your promotion with marketing
Both the fast food company and the snack firm explained that the promotion of the new product will include two 20- and 10-second television spots, an outdoor campaign, and in-restaurant materials.
As they also announced that David Madrid has been responsible for the creativity, while the media agency in charge of the campaign is Wavemaker.
Today there are many brands that go to collaborations to promote their new products, as an example the new collaboration of Kipling and Sanrio to celebrate the Chinese Year of the Rabbit, creating unique products with the concept of co-branding.
The collaboration, unveiled earlier this month, sees Hello Kitty, the iconic kitty who is dressed for the occasion in a bunny costume, representing good luck, resilience and optimism.
Also among the new collaborations is that of Nike and Tiffany & Co. who launched an exclusive tennis model, revolutionizing the conversation digital without even reaching the stores of the world.
In conclusion, this type of strategy is the best way for companies to renew their names and objectives before a consumer who is changing every day and seeks innovation in all the products they buy.
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