- Index hide
Brands like Leatherback Gear say that after the Texas massacre they saw an 800 percent increase in sales.
Atomic Defense, announces a bulletproof backpack as lightweight and capable of stopping AR-15 and AK-47 school shooters.
Since 1966, there have been 13 such shootings at schools across the United States.
The United States has become one of the countries where shootings in schools have become the daily bread, so this problem that dates back to past times and involves various factors in the North American country has once again reached the news. around the world after the last shooting perpetrated in a school in Uvalde, Texas, where a young man murdered 19 children and two teachers, marked for history as a new massacre. Given this, the sale of a highly criticized product such as bulletproof backpacks has become popular.
According to data from The Conversation, since 1966, the year in which its chronology begins, there have been 13 such shootings in schools across the United States.
Likewise, this problem can be seen reflected in data such as that of Education Week, an organization that tracks shootings where a firearm was fired and where any person suffered a gunshot wound as a result of the incident in a school or institute, both inside and outside of school hours, last year recorded 34 shootings in educational centers in the United States, the largest number counted since the organization has data, and so far in 2022 there are already 27.
Bulletproof backpacks become popular after Texas massacre
Although it seems like a hell of a time to sell a product like this, Leatherback Gear and Tuffypacks increased their sales of bulletproof backpacks in the United States.
According to reports from both companies, scared parents are buying armored bagseven though they can cost up to $400.
Leatherback Gear noted that after the Texas massacre it experienced an 800 percent increase in sales, its CEO and founder told TMZ.
Through a publication on his Instagram account, Leatherback maintained that shootings are something that “It is a great threat to our children and must be taken seriously.”
“Just as we educate and prepare our children in school on what to do in the event of a fire, now we must do the same with an active shooter. We have fire extinguishers, and now bulletproof backpacks. Whatever it takes to help keep our children safe from the current threat is worth it, as these children are our future,” the post read.
For its part, the company called Tuffypacks saw an increase in 300 percent on sales of your armored bag inserts, that can be placed inside any backpack.
“We are always raising awareness about training and safety for schools, but unfortunately it is only in a time of tragedy that they seek it,” marketing manager Carolina Ballesteros told the outlet.
This is how they promote the bulletproof backpack
Another brand that is dedicated to selling this product is Atomic Defense who also took advantage of the tension that exists after the Uvalde school shooting, to promote a 10 percent discount on his bulletproof backpack advertised as “lightweight and capable of stopping AR-15 and AK-47 school shooters ”.
Publicity that earned detractors and strong criticism since this product that does not solve the root of the problem and They are just companies that seek to profit by offering little chance of real protection.
“It’s like putting a Band-Aid on a wound, hoping it will cure a symptom but ignoring the root of the problem.”
“It seems to me that we are reacting from the inside out instead of the system being in control so that the inside, the educational system, the children and the entire population are not affected,” former professor Carmelina told the US media. Grilli.
Now read:
“There is a contradiction, consumers want to return to stores, but turn to eCommerce”: Campgemeni
TikTok application for smart TV arrives in Mexico; that’s how it works
This will be the presence of Google, Tiktok and Meta at the Cannes Lions 2022 festival