The popular brewer Budweiser has partnered with Zed Run to develop tokenized Clydesdale draft horses in its NFT-based virtual horse racing and betting game.
Budweiser’s latest move comes on top of the $120,000 it spent on a “fan art” NFT and the purchase of the domain name Beer.eth which you acquired through the Ethereum Name Service in August 2021.
Zed Run was founded by Virtually Human Studiobased in Sydney, in early 2019, and their racehorse NFTs were initially minted and selling for about $30-$80but have since become highly sought-after assets trading in the thousands on secondary markets. A user sold a single racehorse for $125,000 in April 2021.
As part of the agreement with Zed Run, the duo launching a Budweiser-themed race track, Budweiser NFT passes, prize pools for Bud-sponsored virtual horse races starting at $45,000, and three-tier airdrops of Clydesdale NFT skins usable in Zed Run.
Budweiser Clydesdales are a well-known group of horses used for company promotions and advertisementsand brewers are one of the main sponsors of horse racing around the world.
There will be 2,500 Budweiser Pass NFTs in total that will go on sale (for users 21 and older) for up to 24 hours starting June 10. The NFTs will cost $225 each, plus gas charges.
Zed Run will host two Budweiser Racing Challenges (Budweiser Racing Challenges) in July and September, both with prize pools of $45,000 and there will also be a $95,000 tournament in December which will offer the chance to win a year’s worth of Budweiser beer.
Clydesdale NFT skin airdrop will be held in July for Cyldesdale NFT holderswhich you can use to upgrade existing racehorse NFTs in the game, as well as will receive Budweiser t-shirts that can be worn by avatars in the Decentraland metaversewhere the virtual headquarters of Zed Run is located.
The duo is releasing three different versions of the NFT horse racing skins in varying numbers: 1,600 Classic Clydesdales, 800 Bud Bottle Clydesdales, and 100 Gold Clydesdales.
After all racing tournaments are completed, the project will also offer rewards to those who burn their Budweiser NFT passalthough the details have not yet been revealed.
Spencer Gordon, the vice president of consumer connections at beer maker Budweiser AB InBev, noted that the move marks “an example of how we are constantly innovating and leveraging new technologies, such as NFT, to create memorable experiences for fans and strengthen our brand“.
Zed Run also allows users to bet on virtual races, trade NFTs, and breed new tokenized racehorses. by mating stallions or foals with fillies and mares.
In July of last year, the project raised $20 million in Series A funding. in a round backed by Red Beard Ventures and cryptocurrency venture capital giant Andreessen Horowitz (a16z).
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