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The Stereo Festival is held within the Briceño 18 Golf Course, in Bogotá.
For the first time, the renowned Budweiser dome will not be presented within the Picnic Stereo Festival, in its 2023 edition.
It is expected that with this new initiative promoted by the beer firm, it can offer a capacity to just over 4,500 people.
Within daily life, beer is one of the main disinhibitors and catalysts of social relationships, since it encourages interactions in an organic way, in addition to promoting various projects that promote camaraderie, such is the case of festivals, where Headbands of being part of the sponsors and organizers, beer brands offer activations with which they seek to generate organic links between spectators and firms, such is the case of Budweiser beer, who recently, announced that its famous dome is reinvented for the delivery of the Picnic Stereo Festival in its 2023 version.
Budweiser Dome reinvents itself during the 2023 Picnic Stereo Festival
Budweiser (Anheuser-Busch), is an American lager-type beer, popular mainly within the United States; However, it is now that the firm announced that its iconic Dome would not take place this year, within the Picnic Stereo Festival, as it was revealed that the experience led by the brand will have two stages: the Budweiser Club and The Urban Temple, spaces that will give rise to national and international representatives of these genres, stages, which are expected to have a capacity for 4,500 people in total, a figure that represents an increase in capacity of at least 150 percent.
“We want to continue strengthening the presence of the brand in one of the most important musical venues in the country so that young people feel more and more included and connected to the party,” said Juanita León, Bavaria’s director of global brands. “Our participation in the FEP is renewed and strengthened in each edition, bringing artists with disruptive proposals that magnify the stage and engage the public. For this reason, we realized that the previous El Domo was too small for what we want to do for our audience. This time we bring ourselves new, fresh and powerful things, ”she finished.
In the same way, it was anticipated that the brandwill offer electronic music viewers a double stage, in the first one there will be the presence of international djs, from the most famous like Dax J to contemporary classics like Felix Da Housecat, who will share the stage with important national figures such as Sofía Estrada, Bitter Babe, Fumaratto, Paula Vélez and more; in charge of putting to vibrate, under the beats of variants such as Techno, House, among others. For his part, The Urban Temple, with capacity for 1,500 people, which was designed as an exclusive space that brings the different shades of this type of music, ranging from underground perreo to the youthful and colorful vibe of the urban party.
Additionally, the brand launches BudX, a long-term loyalty platform that will allow you to accumulate redeemable points in prizes related to the party and music for the purchase of Budweiser beer at TADA, OXXO and for interactions on its social networks. On this occasion, tickets to the FEP and unique experiences such as transportation and access to the VIP box will be delivered.
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