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In Mexico there are 126 million 014 024 people, according to the INEGI.
The traits of these generations must be known in order to focus the brand on the different types.
The Millennials they represent 28.4 million, which is equal to 22.6 percent in Mexico, assured Moisés Gutiérez, Brand Manager from Sabormex.
In the framework of National Marketing Congress of Merca 2.0 Moises Gutierrez was there Brand Manager of Sabormex talking about the way brand trends must change taking into account generation gaps.
According to National Institute of Statistic and Geographyin Mexico there are 126 million 014 024 people, based on the last census carried out in 2020 and it is distributed in 51.2 percent women, 48.8 percent men.
Moisés highlighted these data to understand the current panorama in the population issue in which Mexico is and that one of the most important refers to the average age in the Mexican territory of 29 years, while by 2030 it is expected to reach 34 years and by 2050 more than 40 years.
The speaker mentioned the importance of knowing the hard data that has to do with the target and the number of people in the country you are targeting.
For the same reason, they must know the traits of these generations to be able to focus the brand on the different types and age ranges.
Important data to consider mention that the millennials represent 28.4 million, which is equal to 22.6 percent in Mexico, while centennials are a total of 32.2 million, which is equivalent to 25.5 percent, on the other hand Alpha they are on the rise, as there are 20.8 million, which is equal to 16.5 percent.
This generation refers to people born between 1982 and 1994, being considered digital natives and one very marked by the work challenges they have faced.
Today, the world of work and business is focused on millennials as the main decision makers in companies, being a digital and melancholic generation that treasures what has already been lived and the tastes of childhood.
“The millennials they look for alternatives to satisfy their desires more than needs”, says Moisés.
However, 51 percent of millennials receives less than 8 thousand pesos per month. This generation spends more on food, transportation, communication and housing.
“Less than 5 percent of Millennials receive more than 11 thousand pesos a month,” says Moisés Gutiérrez.
And it is that the future is in the hands of the centennials, those who want to get away from the conventional and the offices and want to dedicate themselves to undertaking and sharing their knowledge, such as the influencer, but they are also critical of their environment.
“Centennials seek to identify themselves with practical solutions”, mentions the Brand Manager.
This generation refers to those older than 1995 and up to 2010 and stand out for having more facilities and different concerns than Millennials
A little further back is the generation Alpha, which are those born after 2010 and for those who are expected to reach 2 billion people in Mexico in three years.
With information from Aldo Flores.
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