- Index hide1 Google Mexico shared a study with the media, where it warns of the new consumer behavior due to inflation.2 In the “Barometer, Global Problems 2022. Mexico Court” it was revealed that Mexicans are so concerned about inflation.3 Within the “OTRS Spotlight Customer Service” study, the effect of this activity on increasing consumer loyalty at times such as inflation was revealed.
In the “Barometer, Global Problems 2022. Mexico Court” it was revealed that Mexicans are so concerned about inflation.
Within the “OTRS Spotlight Customer Service” study, the effect of this activity on increasing consumer loyalty at times such as inflation was revealed.
In the middle of the inflation that is lived, a boyfriend bought from credit a engagement ring in Coppel and after delivering it, he reveals why he decided to acquire it in payments.
Inflation has motivated all kinds of consumer actions, with increasingly restricted habits. Google Mexico shared with the media that, for example, seven out of 10 families Mexican women increased their investment in school supplies in this return to school, so they considered making careful decisions so that their investment would pay off.
kantar he found in the “Barometer, Global Problems 2022. Mexico Court”that inflation went from worrying Mexicans from a 14 to 15 percent.
“An important fact is that the 50 percent You find it difficult to cover your monthly expenses. Consequently, the sense of economic prudence grows, most consumers can cover daily expenses, but are more careful to spend on what is not essential. The 50 percent has already cut spending, canceling or stopping doing things, “explained the firm.
An engagement ring on credit in Coppel
vitolin starred in a story with almost three million views in TikTok and with it shows what Google Mexico and kantar have advanced in studies: the new purchase decisions that the consumer is making in inflation.
The boyfriend continued with the story that he started buying the jewel on credit and revealed that he finally gave the piece to commit to his partner, detailing that to offer an entire experience, he took her to a public park where live music, toasts and a professional photographer they were waiting for them
The marriage proposal was the result of his decision to purchase an engagement ring on credit in Coppel, because as the study of Google In Mexico, to make their investment yield, consumers make careful consumption decisions, behavior that was also identified by the “Barometer, Global Problems 2022. Mexico Court”revealing that economic prudence is growing among consumers.
This story of an engagement ring bought on credit at Coppel, in the midst of inflation, is how consumers are making new purchase decisions pressured by a phenomenon that even in clothing has motivated an interesting market: second-hand.
More and more consumers carry out these practices and in fact the 36 percent confessed a McKinsey in a study that investigated this practice, that they did it because it allowed them to save.
With inflation in tow and the shopping experience tremendously defined by the economic context, actions have been verified that in retail it has even led brands to create new categories such as low-cost optical products or the sale of second-hand products, as it did Walmartby advertising this category.
“Our new program created to help customers discover refurbished products at low prices every day. In a year when customers are looking for ways to save money, refurbished-as-new products have become an increasingly popular way to cut costs without sacrificing quality. retail presenting your program Walmart Restored.
Consumption remains at inflation and to achieve this, both consumers and brands are activating tasks and activities, with which they seek to make their spending more flexible and extend itunder the logic that the studies cited in this note lead to prudence and to be more thorough.