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In 2021, five years after its founding, TikTok surpassed one billion monthly active users.
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The story of an employee who was fired for making a video for TikTok is drawing the attention of a large number of Internet users due to a mistake she made when sharing it.
Five years have passed since ByteDance launched TikTok, a simple -at that time- platform that served to create and share short videos, until it finally surpassed the barrier of one billion users globally.
In mid-2021, the Chinese social network reached a billion monthly users and, in addition, it was consolidated as the favorite of young people and brands in terms of their marketing strategies. marketing digital.
In other words, Teens use TikTok the most today, but it’s not their only favorite social network.
A recent Pew Research Center survey of more than 1,000 adolescents between the ages of 13 and 17 in the United States announced that, along with TikTok and Snapchat, YouTube is one of the favorite networks of what we know as “Generation Z”.
Now, beyond being a content creation or generation tool, reality dictates that users use the platform to interact, which, incidentally, is the primary function of this type of site, even from the emergence of Facebook and Twitter, the two social networks that, put in some way, are the ones that started the digital revolution.
Today, thanks to this type of window, it is possible to learn about various stories, from those promoted directly by brands, to others that, in simple words, make it clear that spaces like TikTok, Instagram, etc., are much more functional than usual. what are they presenting.
Employee records video for TikTok and, due to a “mistake”, was fired
On TikTok, as we mentioned at the beginning, the story of an employee who, a year, earns 100 thousand dollars (about two million pesos) is attracting attention for the reason she was fired.
According to what the user herself says, a 24-year-old woman who calls herself Michelle, while in a Zoom meeting when she decided to make herself a cup of coffee; however, for some reason and as she reveals, she forgot to put the cup down and on her way to the kitchen, she found a mess, which she documented on video.
All this happened while, on the other hand, he was on Zoom with a group of collaborators from the company where he works, who listened and saw Michelle’s reaction after what happened in her kitchen.
The reason for his dismissal, as he relates, was because, in the clip he shared on TikTok, the voice of his boss is heard, a fact that was taken as a leak of confidential information. and a day later she was notified by Human Resources that she was fired.
@brokeashorsegirl Yep. That happened. I got fired because of TikTok so now I’m starting a company and I’m going to take you along the way with me on TikTok. To the moon? #fired #siliconvalley #startup #horsegirl #storytime
@brokeashorsegirl Link is in my bio if you want to be part of our first cohort of users. #fired #startup #siliconvalley #horsegirl #storytime
The popularity of TikTok continues to grow, to the point that, in 2022, it is already the most downloaded mobile application in the world, as reported by the study Q2 2022: Store Intelligence Data Digestmade by Sensor Tower.
Starting from this premise, it is clear that communication between young people is changing radically and spaces such as social networks show this.
