- Index hide
NFT’s market raises a broad panorama of opportunity for the merchandise of the physical world.
This is demonstrated by an 18-year-old young man who created an entire business around the most famous digital apes.
Today, the capitalization of NFT’s transactions in the world exceeds 338.04 million dollars.
The non-fungible tokens they are the collectibles of the new era… the digital assets of the present and the future that give authenticity to a work within the metaverse, which has also made them the perfect opportunity to stand out in a potential market to which little by little more are added. artists, entrepreneurs and brands. It’s not for nothing that in the virtual ecosystem there are already NFT lines valued at thousands of dollars, how are those of Otherdeed for Otherside Ethereum, Bored Ape Yacht Club Ethereum, Moonrunners Ethereum or Mutant Ape Yacht Club Ethereum.
Understanding its operation is not simple, but it is necessary if what you are looking for is to join the trend and generate profits through these digital files in JPG, video or GIF; therefore, the design is not only important, brands that enter this niche must be aware of the protection of the blockchain that markets What Open Sea, nifty-gateway either rare offer through a wallet compatible in which cryptocurrencies are stored as coinbase Y meta mask.
However, no matter how many purchases are made of the same NFT asset, the copyright of the work will always be owned by the original author, which is why companies are increasingly using these tokens to generate circular advertising to its customers, with benefits and advantages such as discounts, concert tickets, exclusive access to virtual and physical events and store exchanges both in the metaverse and in the real world, just as Gucci, Heineken or Adidas have done or Coke.
NFT Bored Ape: From the Physical to the Virtual World and Back
Despite the fact that the value goes down or up in the market blockchainthe NFTs of some collections such as Bored Ape have already positioned themselves in the minds of digital users, which has given them something to talk about and even opportunities to merchandise in the physical environment.
A more recent Mexican example is the line of non-fungible tokens by Lolita Ayala, which were launched this year in order to promote the image of the communicator and expand her t-shirt and souvenir business.
However, the most successful case so far is that of Bored Ape Yacht Club (BAYC), that under the design of cartoon apes, created by Yuga Labs, has given what to talk about inside and outside the metaverse. It is about 10 thousand pieces that have inspired their creators to create virtual music bands, to open themed restaurants or to write movie scripts starring their characters.
Now, an entrepreneur found a way to profit from this line and, like Lolita Ayala, but without owning the NFT’s, launched a physical world derived from the digital one, manufacturing bored ape toys
With 18 years of age, Ricky da Luz has fallen in love with the owners of this collection and, as part of the NFT.NYCan event designed to celebrate the culture of the non-fungible tokensnarrated how he created his eCommerce IsmToyswhere in addition to closing the physical replica of the NFT, it produces innovative toys to sell them through marketing strategies. gamification, growing in demand, for example, by producing 400 chess sets based on BAYC characters and selling them for $400 each.
It should be noted that this success story could only have been possible with the image use permission granted by the owners of Bored Ape, to whom Ricky sent some prototypes of his products so that they could meet him and who, after falling in love with his work, decided boost in the business world by placing your first big order and letting you live off your unique virtual personas.
Now read:
Cristiano Ronaldo to launch NFT collection; Introduces partnership with Binance
Why train us in NFT’s Marketing? This summit shows you
Delve into NFT’s Marketing with this summit full of Kätedra