Telegram is a social network that allows you to maintain direct contact with your community, send them messages, news, reward them for their loyalty to your brand, etc. And every year brings new updates that improve the user experience on the platform. Today I am going to present you the new functionalities with which you can enhance your content strategy in Telegram.
Another very outstanding aspect of this social network is that privacy is paramount. I think this is one of their greatest strengths and they have been able to use and enhance it in an incredible way. So if you have Telegram and you do not know these news or you do not have it yet and you want to start building a community on this platform, keep reading.
New features
In 2021, more than 90 million new users joined Telegram and the platform thanks to the people who are in charge of recommending the application to their friends. The fact is that there are many functions that the platform has and how not to recommend it. Read on to improve your content strategy on Telegram.
This year brings a variety of new functions and updates that can serve you both as a brand, as a regular user, but believe me, if you have a company, business or startup, I recommend that you start creating a community on Telegram, you will not regret it.
Enhanced voice chat
Voice chats have been accompanying us on Telegram for a while, however, now you can, as a group or channel administrator, schedule a date and now for your voice chat, in this way you can inform and keep attentive to the users who are part of your community within the platform.
You can schedule these chats from your group or channel profile:
- Android: you just have to enter the option to “start voice chat” and then “schedule voice chat”.
- iOS: you touch the voice chat button and then “schedule voice chat”.
When the countdown is over, you just have to click the “start now” button.
This is an incredible option to keep the expectation of that valuable information that you will share through voice chat and by doing it in advance you will have a greater number of people connected and listening to what you have to say. This will improve your content strategy on Telegram.
Payments 2.0
Since 2017 it is possible to make payments within the app, from various services, but its update allows direct payments from the credit card in the chats, for this they will be able to choose between 9 integrated third-party payment providers.
Your payment information will not be registered in any database of the platform, they ensure total protection, confidentiality and security at the time of making your payment. You can sell goods and services in any group, channel or bot. Telegram does not charge commissions.
Buyers will be able to add a tip as a way of appreciation, so boost that sales strategy!
New web version
Two web applications are added, with which you can instantly access all chats, use animated stickers and configure dark mode, folders and more. The best thing is that you can use it without having the phone nearby or having it installed on your computer.
Both apps are autonomous, that is, they do not require your phone near or connected to the internet to work. Excellent for your content strategy on Telegram.
Other improvements for your content strategy in Telegram
- Pinch to zoom: you can enlarge an image without opening, just pinching and zooming, it’s that easy.
- Enhanced video player: when you are watching a video in the media player on iOS, press and hold the + or – buttons for 15s to fast forward or rewind. On Android, press and hold the left or right side of the screen to do the same, or double-tap to jump 10 seconds in any direction.
- Tips and new Android animations: see the new animations when opening the side menu or when returning to the chat list from a chat. This platform is increasingly dynamic. Boost your content strategy on Telegram.
If your business is not on Telegram yet, I invite you to join, you will see that you will love it. Tell me in the comments what you think of these news.