Product photography aims to show in detail the characteristics of an item that is for sale.
This is one of the most important tools used by e-commerce players.
Images present a product to potential customers as part of online catalog campaigns.
An image is worth a thousand words… this saying could not be truer when it comes to marketing. The book “Product and advertising photography” precisely highlights the importance for brands of presenting a novel, beautiful and useful article in an attractive and captivating way, one of the fundamental principles of advertising.
And it is that product photography is not just anything, it is the key axis of all online commerce, because unlike traditional sales -which also uses the technique for promotions- it helps to enhance the value of an object and arouse the interest of a consumer who does not have physical access to it, using only visual perception.
The product photo in the advertising sector is more important than you think, because It is inspired by reality and shows a reality built from multiple tricks, lighting techniques, color and more, until the result is impressionable images that, in 70 percent of the cases, motivate the purchase decision.
On a web page, for example, integrated into an advertising campaign or within any online communication design, the execution of this process helps to increase the billing figures of a business, getting the attention of Internet users, arousing the interest of a target audience, create the desire to acquire, use and own an item and promote the purchase in one and third parties of a single chain.
In fact, statistics prove that a website with high-quality advertising photographs receives many more visits than a page with a non-existent or poor photograph, in addition to the fact that having studied, careful and personalized advertising photos for the business inspires greater confidence and credibility when consumer.
Online, the first impression also matters… this is what makes it even more interesting and relevant.
Miguel Merino It responds to some unknowns that arise when assessing and managing images, either when framing, lighting and retouching product photographs or when measuring their success in the advertising environment.
In any of the cases, the author intends to fill a gap that exists on product photography and teach all professionals, amateurs, students and aspiring how a striking, well-known and commercial photograph was made, but above all why it was done that way. and not otherwise.
Since product photography is very broad, this work selected 50 photographs –ordered from least to greatest difficulty– that cover almost all the most used techniques in this photographic specialty. The text breaks the examples down into four sections: lens and framing setup, lighting, and post-production, giving each section a characteristic photographic description.
Now read:
Book of the day: “Educational innovation and social networks in university education”
Book of the day: “Nutrition Marketing”
Book of the day: “The Hacking Growth Method”