Index hide1 This type of marketing aims to improve the quality and healthy criteria and functionality of foods.2 With this, the consumer could make a decision based on the health benefits and their individual well-being.3 This text defines some of the basic characteristics to understand when adding value to a food product.
This type of marketing aims to improve the quality and healthy criteria and functionality of foods.
With this, the consumer could make a decision based on the health benefits and their individual well-being.
This text defines some of the basic characteristics to understand when adding value to a food product.
“Nutrition Marketing”andthe book of Javier Tafoya it is based entirely on a term that has become a trend in recent times, where consumer demand grows and grows around healthy food and wellness.
And it is that nutritional marketing is considered a discipline focused on the way in which the habit of eating is perceived by society, both at a scientific level and presentation and price.
This type of advertising should not only be seen as sale and promotion, since the value of the product or service and its contribution to health is determined by the safety, ecology and processes that a brand performs in the industry; this in the food and research sector generates an audience and potential clients.
Learning to differentiate food marketing from nutrition marketing is the first step in targeting products with qualities like attractive packaging, catchy slogans, and great ad campaigns.
This trend is causing brands to use techniques to add nutritional value to their grocery products, providing information on the needs and expectations of consumers and promoting all phases of conventional marketing: pricing, product development, point of sale, advertising and marketing. promotion.
Today we can see companies starting to use a “superfoods” approach that combines technology and traditional food to help improve people’s habits.
Javier Tafoya You can be the author of the rules that exist between all the dietary and nutritional values of the products, better responding to the doubts of your audience, with technical data, advice and attractive recommendations for well-being.
Price and value have never been so united, but this time with a different value, driven by consumer decisions in the face of a wide offer that, with the right strategies, can directly influence the market and brand positioning much faster. and cash.
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