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It is estimated that there are just over 200 million active content creators globally.
The influencer marketing It is one of the most used resources by companies and one of the most effective, only in 2021 it generated revenues of up to 16.4 billion dollars.
The study “Linktree Creator Report 2022” estimates that creators with more than a million followers are rated as experts and there are barely around 2 million of them.
brittany hennessy is a woman who knows the success and professionalization of social media by word of mouth, having gone from being a nightlife blogger to social media strategist and senior director of influencer marketing and talent partnerships at Hearst Magazines Digital Media, expertise that you seek to convey in your book “Influencer: Building your personal brand in the era of social networks”.
And it is that the author of this work has seen the role of influencers and expand throughout the world, taking a key role in the world of marketing and advertising, as well as in the daily activities of all Internet users. Today, the brand content industry has various aspects of study, among which methods for building an audience, presenting companies on social networks, monetizing influence, how to get an agent and be on the radar of others stand out and deepen. consumers and brands, as well as tips to fit into the new market of competitors.
“I highly recommend anyone interested in life online to get this book, sit down and take notes because you’ll want to hear what Brittany has to say.” Iskra Lawrence, Aerie model and Instagram star (@iskra) who also claims to be a faithful example that strategies of marketing of Hennessy work, well Every single social media influencer today started out with zero followers and had to make a lot of mistakes. to get to where you are.
The featured features in this book apply to anyone, marketing savvy or marketing campaign novice. social mediaas it offers the fundamental principles of content creators, from their publication objective to the use of hashtags to get discovered, understanding FTC rules and delivering metrics.
“Influencer: Building your personal brand in the age of social networks” is a must-read for anyone who practices or studies the influencer marketingbecause although it was written in 2018 its insights they still show the main features to grow on digital platforms like Instagram, Facebook or Youtube.
brittany hennessy also narrates some real anecdotes about what not to do as influencer and how anyone can become a content producer from scratch, within the new and popular profession. Among the segments from which you can learn are strategies focused on:
- The payment of influencers: how much the talent or production of social content costs, as well as the size of its distribution.
- Cup of engagement: number of likes, comments and followers and how they are achieved in each of the publications.
- Distribution rate: how much to charge according to the value of the talent and its reach in social networks for each post made.
- Content-marketing: ways to generate digital content to increase and keep an audience engaged.
- Value sponsorships: accept collaborations with brands in a 70/30 scheme, that is, 70 percent organic content and 30 percent advertising.
And it is that Brittany Hennessy teaches you in his book the importance of promoting a product or service through personal branding with a loyal audience and credibility beyond commerce, where not only a large number of followers are needed to generate influence, but also a certain number of followers as a guide to current consumption.
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