Being an advertising expert can be a very easy task if you learn from the right experts, as well as by consulting the right books, such as The Campaign Path: Strategic Advertising for Novices.
We must remember that the advertising industry is one of the most important in the world, where a study carried out by eMarketer highlights that this sector generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
These data show how relevant advertising is, so training yourself with the best strategies is very easy with Julian Neumann’s book, which will serve as a definitive guide to planning and carrying out an advertising campaign.
This book is a road map, a guide for people with different levels of marketing experience; from students to entrepreneurs or professionals who need to promote their products, services or causes in a structured, persuasive and effective way, with which you can lead your brand to success.
Likewise, the author highlights that through an accessible reading, which includes a wide variety of visual supports, you will learn all the necessary steps to create a professional advertising campaign from start to finish; considering both traditional media and the most avant-garde online platforms, but always with a hands-on approach (based on theoretical and practical bases).
This work will give concise answers to the questions: How to establish a context through market research?, How to identify the objective audience (target)?, How to define campaign objectives?, How to develop a creative advertising message and consistent with the brand identity? How to develop a media plan? How to organize the production of advertisements? And what aspects should be considered before, during and after the launch of the campaign?
In summary, all the pages of this book will be a travel companion that can be used to learn how to develop marketing campaigns or as reference material, which also exposes tools and platforms that include branding, content marketing, programmatic advertising. and advertising on social networks.
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