- Index hide1 “Sustainability in packaging: Inside the minds of US consumers” It is a study in which the importance of the appearance of a container for the consumer is noted.2 Bonafont is one of the most valuable brands in the bottled water segment in Mexico, according to America Retail.
“Sustainability in packaging: Inside the minds of US consumers” It is a study in which the importance of the appearance of a container for the consumer is noted.
Bonafont is one of the most valuable brands in the bottled water segment in Mexico, according to America Retail.
Creativity has led to watermarks like bonafont o Evian to intervene their packaging.
bonafont triggered an interesting campaign in their bottlesintervening them in form and design, an aspect that you mark as Evan have also implemented in their products.
The bottled water market has maintained a growth in its value, both due to the demand in the sector, and the addition of new participants that have been seen in the segment, where we have even seen influencers such as Juanpa Zurita appear in this this market.
Given these trends, an element in packaging design is clear and it is the appearance with which they manage to attract the attention of consumers. In the “Sustainability in packaging: Inside the minds of US consumers” breasts warns that the countries where the aspect of packaging is most important is India, for a 70 percent of the interviewees and Brazil, to 66 percent.
Bonafont and its new creative bet
bonafont has unveiled its new creative commitment and in it the intervention of bottles has become an interesting insight for brands and is the importance that packaging has for consumers.
“One of Bonafont’s commitments has been to empower women and the purpose of this
campaign is to extol his work and contribution, thus demonstrating that with his strength and greatness
help build the Mexico of today” he explained. Tania Wallsdirector of the Bonafont brand, when arguing the creative thread with which this piece was conceived.
the execution of “Mexico with M for Woman” It is based on the importance of the talent with which an activation of this type must be communicated, resorting to talents such as Lourdes Villagómez, an artist who captures the cultures of Mexico in her works; Katya Echazarreta, the first Mexican to reach space and Greta Elizondo, a professional ballet dancer.
This is not the first time that a beverage brand has opted for packaging design, to attract consumer interest to a message carried out by these companies, previously we have seen brands like Victoria design tortilla boxes using the waste generated in the beer production.
“Mexico is land, it is production and it is the hands that help us create cool things. For Cerveza Victoria it is very important to find a way to improve all the industries of which we are a part and this is one of the many proposals that we are able to carry out today: it is the beginning to be able to give rise to many more actions that contribute to our land said at the time Martin RaygozaDirector of Victoria Beer.
The communication of brands through packaging is an interesting design exercise, with which relevant trends in consumption are patented. This is invariably due to the power of understanding the market and the need to scale resources that today are surprising in the way the market is understood and the elements at hand of brands are taken advantage of, to better communicate with consumers.