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MEXICO
Bombay joins the celebration of Banco Azteca. With a very different way of celebrating its first 20 years, Banco Azteca makes it possible for the institution not to celebrate itself, as is generally the case with institutions and companies on their anniversaries, but instead now celebrates its clients and collaborators of the different areas of Mexico, through a new letter and regional musical arrangements of the famous typical piece of birthdays in Mexico, “The mornings”. This is how the theme of the campaign, “Welcome to your Celebration”, arises, in which the diversity of types of Bank clients who say yes to being better in their different activities appears. “We think it is a very nice campaign for Banco Azteca for its 20th anniversary. We did it in collaboration with your Agency i, since these are new times and new ways of working. Thanks to the whole team and many thanks to the production company Autocinema Ink for making it a reality”, he explains. Miguel Ángel Ruiz, Founder and CCO of Bombay. On the other hand, Elena Alti, Marketing Director of Banco Azteca, declares: “The history of Banco Azteca began in 2002 to promote the bankarization of the country, understanding before anyone else, that families needed credit to prosper and that financial inclusion was essential for the development of the country. Today 20 years later, it’s time to celebrate what has made us great. Celebrating our people. To our clients, to our collaborators, to our teams, because it is to them that we owe ourselves and not only to celebrate this anniversary”.
Soriana grows 34.7% profit. The income of the supermarket chain reached 41 thousand 735 million pesos, which represents a 6.6% increase, becoming a great second quarter for soriana, since the company’s net profit registered a growth of 34.7 percent against last year, reaching 1,174 million pesos. The company also achieved a good performance in general of its stores throughout the country, especially in the Supermarket and City Club formats, as well as a constant recovery in real estate income from rentals of commercial premises. The opening of six stores during the last year boosted, in turn, that its operating flow was 3 thousand 062 million pesos, which is equivalent to 7.3% of total income, an increase of 6%.
BRAZIL
Sherlock Communications has a new Director of SEO. The award-winning public relations and digital marketing agency with offices throughout Latin America, named the regional technology expert Richard Fenning as your new Director of Search Engine Optimization (SEO). Prior to joining Americanas sa, Fenning worked at Mercado Libre (NASDAQ: MELI), in Buenos Aires, as SEO Team Leader. During his tenure at the largest e-commerce company in Latin America -revenues of 7 billion dollars in 2021-, he was responsible for the organic positioning of the company throughout LATAM, both in Spanish and Portuguese, where Mercado Libre is the organic player dominant with more than 200 million monthly visits. In his new role, Fenning will develop Sherlock Communications’ SEO department, driving innovation, leading strategic vision and delivering greater value to the agency’s many international clients including Akamai, Getty Images, Maersk and Virufy. “Latin America is a region that has a large -and growing- population active online. However, SEO is typically a neglected part of the marketing mix, with many brands prioritizing short-term gains from, say, Google Ads. Having Richard on the team will be very beneficial for our clients, because we now have the ability to provide even higher quality and return on investment in all of our SEO projects, particularly in the areas of Technical SEO, ASO (App Store Optimization), content optimization and link dissemination,” said Patrick O’Neill, managing partner of Sherlock Communications.
ZENVIA launches solution for multichannel marketing campaigns. Thinking about campaign management causes panic in the marketing department of many companies. Now, with ZENVIA Attraction, that reality is about to change. This is because the new product of ZENVIA, a communications platform that allows companies to create unique experiences for their end customers, has an intuitive, easy-to-use and simple graphical interface. When it comes to managing a marketing campaign within a company, there are several steps that must be taken into account for the most successful implementation possible. Among them can be counted: Creation and clear exposition of the brief and the roles that each person involved will adopt, Generation of a schedule or timeline with clearly defined deadlines, Punctual and specific follow-up of each activity or committed deliverables, Establishment of dates for revisions and approvals, Management of priorities and the work of each collaborator, among many others.
Unlike other tools on the market, the feature is designed to offer customers multi-channel communication throughout the user journey. That is, companies can interact with consumers using a combination of direct and indirect channels. This strategy allows users to react to the actions of the brand in the channel in which they are most active, effectively contributing to the success of the campaigns. Within the platform it is also possible to manage the contact base, regardless of the channel used. Companies will be able to exclude and include new consumers within a list, which will allow them to segment the public they want to reach in a certain phase of the campaign. This function offers autonomy to managers, since they can select certain customer profiles for a specific channel and, in a second moment, include or exclude them from the automation rule.
PERU
Pacific seeks to unite the Peru with new campaign. Pacifico wants to help ensure that this unit remains under the concept #You’re not alonean initiative that shows the commitment assumed to take care of those who consider their family: Peru. This concept began to take shape during 2020, when it was even more palpable than misinformation, lack of awareness about the importance of having insurance and the false perception that it was not a category available to everyone, which would cause thousands of families will not have support in a situation that no one expected. To achieve this, Pacífico’s first task was to understand how Peruvians manage to connect emotionally, and that is that, in those difficult moments of the pandemic, interest in helping other people increased, prioritizing the needs of society or the family over the needs of others. oneself. “This behavior is, in itself, the nature of Pacífico. From our quest to create a more supportive and protected society, we could show Peruvians our interest in solving collective needs and protecting the entire country. Thus we arrive at the concept of “You’re not alone”in order to demonstrate that we share the same interests and that we seek to help protect our Peruvian family with every initiative we undertake and with the insurance we develop to adapt to them and protect them at every stage of their lives”, he explains. Vanessa Ratto, Manager of Marketing and Corporate Affairs of Pacífico Seguros. During the creative process, the team looked for the best resource to impact the public, to hook them and convey the message directly. Thus, together with the creative team of the TBWA agency, and the Filmmaker 7 Samuray, 5 stories of Peruvians were born who, although they are not linked, support each other in the face of life’s daily problems.
UNITED STATES
Walmart advances with ESG strategy. The retail giant seeks to be a “regenerative” company, which is why it has shown the process of its actions Environmental, Social and Governance (IS G), that is, environmental, social and governance. Walmart showcased its 2022 Report detailing its four main ESG themes: Opportunity, Community, Sustainability, and Ethics and Integrity. “Today, when we launch our ‘Fiscal Year 2022 Environmental, Social and Governance Summary Report’, the world continues to face uncertainty and challenges. Our view is simple: a company’s long-term success depends on its performance on the social issues most relevant to its business and stakeholders.” “We cannot have a strong business without the trust and commitment of customers, associates, suppliers, investors, civic partners, communities and a prosperous planet. And the fundamentals of that are here to stay,” posted Kathleen McLaughlin, executive vice president and chief sustainability officer for Walmart and president of the Walmart Foundation. The board noted that it continues to make progress toward its goals for emission reductions; that 72,000 of its employees have signed up for its Live Better U program since 2018, where Walmart paid for all college tuition and books starting in August 2021; and of course, he committed to protecting, restoring, or more sustainably managing 50 million acres of land and 1 million square miles of ocean by 2030.