- Index hide
Mercawise found in a study that more than half of the Mexicans interviewed are willing to celebrate the Day of the Dead.
Prosper Insights & Analytics realized that in countries like the United States, 65 percent of consumers celebrate dates like Halloween.
Bodega Aurrerá is the most valuable retail brand in Mexico, according to a study set of Bloomberg, WPP and Kantar.
Aurrera Winery announced that it is about to sell dead bread in its stores and the announcement it makes in the first days of August, prepares the retail for that season.
Like Bodega Aurrerá, there are many brands of retail in Mexico that make use of temporality, such as the sale of pan de muerto, which is one of the many products to which the inventory of stores is adapted to a cultural phenomenon and that motivates the consumer to buy related products.
These cultural phenomena are deeply rooted in countries like the United States. Prosper Insights & Analytics conducted a study in 2021, revealing that the 65 percent of consumers do participate in celebrations such as Halloween.
This establishes a very interesting benchmark of how consumers behave around dates and cultural situations, as well as their willingness to make purchase decisions based on these events.
Within this context, Mercawise measured the preference of Mexicans for celebrating the Day of the Dead or Halloween. In their Results of the investigation During this period he concluded that a 63 percent agreed to vote for the Day of the Dead and only 2.5 percent for Halloween. 27 percent voted to celebrate both.
Bodega Aurrerá began its Day of the Dead campaign with which many retail They prepare their inventory for the consumer who is looking for products related to the cultural celebration. This sale of the heritage of practices and ideas that occurs in various regions and communities has interesting projections, especially in digital, where the ease of measuring what is spoken in this medium has shown that 22 percent of Mexicans give their opinion on the internet about cultural and art issues.
The platform that threw these data is he Global Consumer Survey, who drives Statistical exclusively for subscribers to its platform, and it lists topics such as music and food, which have the greatest interest of the Mexican consumer for talking about these topics online, with a 33 Y 32 percent preference for doing so.
in front of these insightsthe last activation of the retail In this regard, he resorted to social networks, where the CM from Bodega Aurrerá, who expresses herself as Mama Lucha, announced the arrival of this product at the store.
RT if you’re one of those people who already wants to eat a pancito de muerto. Very soon at your nearest Bodega Aurrera! 😎
– Bodega Aurrera (@BodegaAurrera) August 3, 2022
Like this case, there are interesting examples of brands that have made teaser on popular celebrations in the markets where they operate. The National Lottery of Spain is a clear reference how brands prepare for special celebrations. This organization makes use of advertising campaigns that have become a classic every year, where it announces, not only one of the largest raffles, but also the arrival of Christmas.
The bells teaser are important actions that in social networks have a unique projection and resources that are easy to implement, such as a post in the account of Twitter from Bodega Aurrerá, as creatives, such as the strange video that was published on the Six Flags Mexico Instagram account, as a prelude to the start of promotions for the Festival of Terror, which has become a classic activation in this park.
#Viral || Strange video is broadcast on the official account of #SixFlags Mexico
Via #Instagram what appears to be a manhunt was broadcast, leaving social media users baffled, though some attribute it to a FestT ad campaign pic.twitter.com/OzGEhRUFmU
— Mx Uncovered (@DescubiertoMx) July 21, 2022
We want to tell you that my friend @SixFlagsMexico and I have a surprise for you at the Terror Festival. 😈 pic.twitter.com/ipFYd2gLUe
— Cinepolis (@Cinepolis) July 27, 2022
Now read: