61 percent of consumers value the value for money of a brand.
45 percent of consumers find out before making any purchase.
It is recorded that 24 percent of them are also informed by the internet.
Today’s consumers are very demanding with the brands they buy and especially with those they bring into their lives. One of these brands that has won over the Mexican consumer is Bodega Aurrerá, which according to reports is selling some cheaper perfumes.
Currently, there are many people who are chasing the cheapest brands, since in the economic outlook saving on their purchases is very significant.
A Nielsen study that reveals buying and saving habits found that 61 percent of consumers value this value for money more than the fact that the product is cheap, although 58 percent also take this factor into account. .
Likewise, the research highlighted that at least half of the surveyed consumers also valued factors such as store location, promotions, and the abundance and variety of products as “very influential” when choosing retailers.
Another investigation of the Gfk institute collected that 45 percent of the consumers is informed before making any purchase. Meanwhile, 24 percent of them also get information online.
Bodega Aurrerá also sells cheap perfumes
In the Mexican market there are many brands that are important to consumers, among these names is Bodega Aurrerá which, according to various reports from the Federal Consumer Attorney’s Office (Profeco), is the supermarket with the lowest prices, especially in the basic basket .
Given this, the brand belonging to Walmart stands out in the BrandZ Top 30 ranking in Mexico, carried out by Kantar, which registered growth in its brand value, where Bodega Aurrera occupies 44 percent, Sanborns and Aeroméxico 14 percent each. , Liverpool 10 percent and Soriana 4 percent.
Based on these data, the retail store stands out to consumers for selling some perfumes also at low prices, and having brands such as Revlon and Náutica in its wide catalog of products.
According to various publications, its catalog includes cheap women’s perfumes, such as Watermelon Berry from Natural Scents, which users can find in its 80-milliliter presentation at a price of 99 Mexican pesos.
Another perfume found in the brand is Anggrek Peach Blossom Balm, which retails for 108 Mexican pesos.
Revlon’s Charlie Silver fragrance, with its 100-milliliter bottle, costs 140 Mexican pesos.
Also the Jungle de Cuba lotions, which according to experts is one of the most sophisticated economic perfumes, and that the brand has a 100-milliliter bottle at a cost of 189 pesos.
Finally, the supermarket firm has Classic de Náutica, in its 150-milliliter container that costs 190 Mexican pesos.
This list can be great information for consumers who are using the lowest prices on the products they buy, which is why more and more stories like the Ariana Grande perfume that they sell in stores like Waldo`s are going viral.
Another recent example is the test by a tiktoker of sunscreen from brands such as Tiendas 3B, since having such a low price compared to other recognized brands on the market, it has been questioned whether it actually protects enough to the skin from the sun’s rays.
In summary, this type of content is increasingly important for consumers themselves, who are looking for tips and recommendations for stores and brands with good quality and low prices.
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