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The appearance of the paper bags that Bodega Aurrerá is using reveals the current challenge for delivery.
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Knowing the new material and appearance of the bags used by the largest store chain in Mexico reveals the direction of retail.
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These materials, like paper bags, have become definitive for understanding consumption today.
A testimony of good service has revealed the paper bags of which it is worth Aurrera Winery to be able to deliver their products and the measure is not wasted, because of delivering them in plastic bags, now the experience of delivering purchased products seems to take momentarily, the use of paper bags and this information is important, because it reveals how It is the bet of the delivery of online stores.
Lor that it also imposes is a very important experience in retail that scales from simple purchase decisions and become resources increasingly identified with the brand culture in sustainability times.
The new Aurrera bags
Brenda Obregon was clear on his Twitter account and simply warned three points in favor of buying online within Aurrera Winery: lower prices compared to Chedraui and Walmart; the door delivery of the order placed and finally, the delivery of purchases in paper bags.
“They deliver super fast and have no shipping cost, in addition to using paper bags instead of plastic ones,” explained the consumer in her purchase testimony, where she revealed what the new ones look like. bags that Mama Lucha’s store uses.
At least in Tuxtla, @BodegaAurrera It’s cheaper than Walmart/Chedraui. They deliver super fast and have no shipping cost, plus they use paper bags instead of plastic ones.
There are things that I did not find, but it is a great option to advance and complete the super.
— Brenda Obregon (@BrendaObregon) April 17, 2022
charge for bags
What started as a drastic measure to avoid contamination with the consumption of single-use plastics, is now an interesting business strategy, where brands like Zara now charge for delivering their products in bags, after having distinguished themselves for decades, delivering their products in paper bags.
Before making this drastic decision, where he now charges for bags of this material or fabric, we announced that their design had left simplicity aside and changed to colored packaging, in a strategy that was part of a launch that ended in a viral phenomenon in social networks.
Within social networks, the first reactions to the colored bags that could be identified even showed the appearance of the boxes in which online shopping deliveries are made.
Advertising on packaging
While brands like Zara have evolved from simple paper bags, to bags with designs and finally to charging if you want one of them, the packaging of brands like Mercado Libre has turned the cardboard boxes it uses to make deliveries into advertising. for brands like HBO, which at the time activated an original advertising campaign.
The piece that was promoted at the time was Game of Thrones and the reactions did not disappoint on the networks, on the contrary, they confirmed the value of the new creative bets, of those that are being made to communicate an advertising campaign.
