Chain, a blockchain infrastructure company that provides developers with Web 3.0 services to build and maintain blockchain-based applications, will sponsor the New England Patriots football team, as well as other venues and sports clubs controlled by the Kraft Group.
In an announcement Thursday, Chain said it will be the official blockchain and Web 3.0 sponsor of the Patriots, the New England Revolution soccer club, Gillette Stadium in Massachusetts, and the Patriot Place mall as part of a partnership deal. several years with Kraft Sports + Entertainment, the marketing and events division of the Kraft Group. Chain will work on developing Web 3.0 experiences for visitors to Gillette Stadium and Patriot Place “merging the physical with the digital.”
Speaking to Cointelegraph, a Chain spokesperson declined to comment on the monetary details of the partnership. They hinted that the Web3 fan experience was linked to signing “recently [vendiendo] a landmark NFT project with a global luxury retailer.”
Chain said it offered products including Ledger, Cloud, and non-fungible tokens as a service. The firm acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July, which included the MeFi blockchain oracle and RewardMe cashback app.
As an honest, lifelong Patriots fan, I’m super excited and happy to see that you’re embracing web3!
— Trevorwhatever.eth (@Trevorwhatever4) September 22, 2022
As a true lifelong Patriots fan, I am super excited and happy to see that they are embracing web 3.0!
Professional sports organizations, both in the United States and abroad, have seen significant funds flow in with crypto sponsorships. Crypto.com signed a $700 million deal to rename Los Angeles’ Staples Center in 2021, later signed a five-year sponsorship deal with the Australian Soccer League for $25 million and became one of the official sponsors of the FIFA World Cup in Qatar. However, the exchange also reportedly backed out of a roughly $500 million deal with the UEFA Champions League in September.
Cointelegraph reached out to the Patriots but did not receive a response at press time.
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