Brands that strive to improve their customers’ shopping experiences through creative strategies are well received and passed on by word of mouth by their consumers.
One user stated that on her birthday she visited Krispy Kreme, but because she did not bring her physical payback card, they did not want to make the birthday promotion valid, in which the brand gives away a dozen donuts.
Krispy Kreme has won the hearts of international audiences for the taste of its donuts, for only in the United States during 2019 sales reached a total of 887 million dollars and had an increase of 82 million dollars compared to 2018, indicate data from Statista.
The brand has achieved its success not only because of the sale of its iconic donuts, but also because it has managed to carry out successful marketing strategies. marketing through its promotions to remain in the consumer’s mind through simple actions, such as giving free donuts to customers who have their wallet paybackoffering special prices on their dozen Mix de Alegría, giving Bites to 2×1 and offering 3×2 on the entire menu, of course, all with their terms and conditions.
User visits Krispy Kreme on her birthday and runs out of donuts for not following terms and conditions
Through Twitter, a user commented that she was angry because the Krispy Kreme birthday promotion was not valid, since she needed to bring her physical card payback.
I’ve got a stuck courage dog since they didn’t want to make Krispy Kreme’s birthday promotion valid for me and I ran out of my donuts on my birthday 🥲
— Ramé (@CarolinaZam__) February 2, 2022
In the terms and conditions, Krispy Kreme points out that the payback wallet and an official identification must be shown, be it INE, Mexican passport and National Military Service Card (SMN), to corroborate the birthday, and in this way, They give away original glazed donuts. And she emphasizes that the promotion applies to all branches except for those located within the Liverpool, Fábricas de Francia, Chedraui and OXX stores.
Despite the fact that the user left the branch upset for not having her donuts on her birthday. The detail that Krispy Kreme gives speaks of personalized attention to its customers, who have the option of enjoying donuts for free on their birthday.
In addition, positive actions by companies and their employees make consumers want to share the experience through social networks, achieving a type of unpaid advertising and word of mouth that reinforces the positive image of the brand, and positive results to long term.
Brands that improve their image through creative strategies manage to gain consumer trust, and even improve their birthday. In the case of the user, the situation highlights that as consumers they have to review the terms and conditions of the promotions.
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