The Argentine Football Association announced this Wednesday, May 4, that it signed the strategic contract with the cryptocurrency exchange Binance. This agreement that would represent one of the most important commercial contracts of the last years celebrated by AFAseals a 5-year business relationship, through which the exchange will be the Global Main Sponsor of the National Teams (main sponsor), Official Fan Token of AFA and Naming of the AFA Professional Soccer League for said period of time .
The agreement that was signed with great joy and enthusiasm, will allow, as he said Claudio Tapia, President of AFA, project actions for 5 years, work on various projects establishing a work plan in search of great results for both parties. “For several years we have been significantly increasing AFA’s income and adding leading global brands in their fields,” said the AFA director.
“This agreement reinforces that strategy and adds an innovative multinational with an important vision of the future, in a new world such as cryptocurrencies and fan tokens, where together we can grow and generate new sources of income for AFA and for the clubs of the Professional League. . We welcome Binance to the AFA family.”he added.
For its part, Maximiliano Hinz, General Director of Binance for Latin Americaqualified sport as a powerful medium for people to connect with each other and with their passions, being football, especially in the case of Argentina, relevant in that sense. “The association with AFA will allow us to bring more technology and innovation to the sports industry in the country and its millions of fans and also expand crypto adoption for the benefit of users, the cryptocurrency and blockchain community, and society in general”commented.
Likewise, also in relation to the commercial importance of the link, Leandro Petersen, Commercial and Marketing Manager of AFAmentioned that They had been working with Binance for a long time, thinking of a medium-term agreement that would allow them to generate different income streams for AFA.. “Today an important contract is consolidated that will unite us for 5 years, both in our National Teams and in the Professional League. Several years ago we implemented a global expansion strategy for the AFA brand and for this it is very important to work with business partners of the magnitude of Binance, which leads the blockchain industry.no,” Petersen said.
That said, Petersen also announced that the Association will soon launch its Official Fan Token from Binance, and that it will also be the only official fan token on the market validated by AFA.
“Soon we will launch the new AFA Fan Token and that will strengthen our bond with the fans of the National Team around the world, in a year as important as this”he mentioned.
In this sense, it should be noted that worldwide, Binance has a relevant participation in the sport. Currently the exchange is a sponsor of the Paulistão Sicredi in Brazil, the main regional football league in the country, and the Brazilian football club Santos FC. The same is also done with the African Cup of Nations (AFCON), the largest football event on the African continent, the European soccer teams Porto (Portugal) and Lazio (Italy), as well as the Alpine Formula 1 team.
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