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Bimbo and McCann Colombia seek to encourage consumers to make a positive change in their daily lifestyle.
The basic initiative is to promote the fulfillment of New Year’s resolutions, such as eating in a healthy and natural way.
#HazloPorqueTeGusta is the name of the new initiative that seeks to encourage consumers to improve their diet.
The beginning of the year brings with it more than the cost of January and the wishes for a better life, it is during this month that the resolutions of the year take shape, a few days before January ends, passing through the February festivities, the resolutions of always , like losing weight, having a better diet, and in general a more natural and healthy lifehave already formed a life routine in the practitioners, for this reason Bimbo and McCann seek to help continue in the fulfillment of these favorable changes within the lifestyle of consumers, the initiative is composed of a key message, an invitation to that society generates a better style of consumption and continue to fulfill their New Year’s resolutions, making these become a regular part of a new life.
The campaign is named “Do it Because You Like It” which seeks to promote its 100% comprehensive, 100% natural and light product lines, which is designed primarily for the Andean region and Central America, with the clear goal of seeking to encourage society to get involved and improve their eating habits. , sought to make them healthier if sacrificing the pleasure in it consists in eatingthe initiative encourages the consumption of whole grains, fat-free food and vital bread, as the option to taste delicious and healthy delicacies.
Due to the integration into this new strategy, Marcela España, Marketing VP at Grupo Bimbo Latin America Center declares the following: “At Grupo Bimbo we are constantly listening to consumers in order to better understand their needs and expectations and be able to interpret them into solutions through our portfolio. The beginning of a year marks challenges of all kindsand health care is no exception, for this reason we offer a portfolio of products that address this improvement in personal well-being and that we are making them known through the #HazloPorqueTeGusta campaign.
Initiatives like this are essential for the development of the community and to generate a good image from the perspective of consumers, since they promote a necessary positive change within the current uncertainty in which we live due to the ravages generated by the In the current pandemic, similarly, companies such as McDonald’s and Coca-Cola have done the same, seeking to promote goodwill among people, with initiatives, such as being able to pay for a meal with a smile, or generating campaigns that promote a sustainable lifestyle. in the happiness that small actions grant.
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