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Today, Billie Eilish is one of the most popular singers in the world and a reference for the so-called Generation Z.
In Mexico, the music industry registered losses of up to 500 million pesos, this, in a period between March and June 2020.
A study reveals that the global music industry has achieved revenues of 49,000 million dollars in the year 2022, 50 percent more than in 2021.
Yesterday afternoon/night, Billie Eilish performed her concert at the Foro Sol in Mexico City, a place where, of course, there was no shortage of Dr. Simi dolls.
Mexico is one of the key countries for the music industry and, above all, for live concerts, which began to be normal since March of last year.
Now, let us remember that, as of March 2020, Covid-19 and its lethality throughout the world caused a massive confinement that resulted in the cancellation of all concerts scheduled in Mexico and in the world.
In this sense, only in our country, according to the data revealed by the Survey Music Mexico impact COVID-19the music industry registered losses of up to 500 million pesos, this, in a period between March and June 2020.
On the other hand, the cancellation of live shows was a blow to the music industry, leaving a large number of people unemployed and millions of fans unable to experience a massive concert, having to take refuge in streaming.
However, 2022 was totally different in terms of concerts and, in general, revivals. In fact, a study carried out by the consultancy MIDIA Research announces that the global music industry has achieved a revenue of 49,000 million dollars in the year 2022, 50 percent more than in 2021.
Billie Eilish meets an appointment in Mexico and thus boasts Simi dolls
Thursday, March 30, finally, was the date on which the American singer Billie Eilish appeared in Mexico City, at the Foro Sol, as part of the tour promoting ‘Happier Than Ever’, her most recent album .
The appointment was originally scheduled for March 29; However, the rains that have fallen in the Mexican capital prevented the concert from taking place, a reason that generated all kinds of comments on social networks.
Today, of course, the Billie Eilish show in CDMX has already been recorded in the memory of the thousands of attendees who gathered, who also witnessed how the singer “wrapped up” the Dr. Simi dolls that were given to her. thrown onto the stage.
On TikTok, as is often the case, images were shared of the moment in which the “Bad Guy” interpreter collected all the stuffed animals, in a clear strategy of ambush marketing by Similar Pharmacies that has even become a kind of tradition in this type of event.
@andre_milan9 Billie Eillish Cdmx Concert #billieeilish #cdmx #concert #forosol
According to some specialists, ambush marketing It can be defined as a marketing strategy used by companies in order to advertise, taking advantage of the popularity and positioning of brands related to a high-impact event. (musical events, sports, etc.).
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