- Index hide1 Due largely to social distancing, all sectors were forced in greater numbers and in an accelerated manner to their processes and presence within the internet.2 Currently it is estimated that just over 75 percent of the national population is active in the digital conversation.3 Currently, it is not enough just to have a presence within the network, but to know the scope that this positioning grants for the growth of companies.
Currently it is estimated that just over 75 percent of the national population is active in the digital conversation.
Currently, it is not enough just to have a presence within the network, but to know the scope that this positioning grants for the growth of companies.
It is no secret to anyone that currently digital conversation has become a key element of social behavior and therefore of diners, an aspect that has forced almost all industries to have an increasing presence on the Internet. That is why aspects such as Big Data must be taken into account to boost business growth.
According to what has been disclosed, it is estimated that there is currently a growing digital community, which already exceeds 9 thousand 950 million Internet users, `because only in Mexico data provided by the National Institute of Statistics and Geography (INEGI), point out that there is currently a digital community of over 88.6 million, a figure that represents just over 75.6 percent of the population aged six years or over, which also represents a growth of just over 4.1 percentage points, with respect to what was indicated last year.
Big Data in 2023 to drive business growth
Currently, every time an Internet user enters a web page, they generate a mark, in which their behavior is recorded, which is translated into data, which is generated in data per second of navigation, which constitutes a material very useful for companies to know the behavior of consumers.
In this sense, the big data is positioned as the solution to help organizations extract this data from different sources, know how to make sense of it, take advantage of it and use it to identify new opportunities.
Today the sectors that invest the most resources for data analysis are financial, industrial production, commerce, professional services and the public sector; Within a company, the departments that benefit the most from the use of data are marketing, sales, logistics and security.
There are software solutions for personalized marketing, crossmedia and variable data on the market that help companies create, manage, automate and monitor direct and highly effective marketing and crossmedia campaigns, without sacrificing media functionalities, presentation or design.
As if that were not enough, the analysis of the data generated by the customers and employees of an organization will allow business decisions to be made faster, of better quality and based on evidence. These are some advantages when using for that huge mine of information that you get on a regular basis.
Cut response times
By knowing the demands, preferences and behavior of users, it will be possible to satisfy them more effectively and, in some cases, anticipate them. This will result in more loyal customers and promoters of your brand or service.
Detect business opportunities
By better using the infrastructure of the companies and knowing in detail the needs of the clients, it will be possible to identify areas of opportunity for their growth. The data will help design new products or services that allow you to stay ahead of the competition with communication solutions that provide unique customer interactions with businesses and enhance the consumer experience.
As part of the study of the data, it will be possible to find the problems or blind spots in the processes of each company, making them more efficient.
According to some estimates, 90 percent of the data in the world was generated only in the last two years and its annual growth is estimated at 40 percent. This shows that data analysis is not a fad and must be integrated into your business strategy.
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