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Big data is one of the tools in 2023 that will have a direct impact on the industry.
Large-scale data analysis will provide some competitive advantages to brands.
In the next few years, the information will spread to many channels, which is why mass collection becomes more important.
The big data It has become an indispensable tool for business strategies in 2022, now it will be for the future. 2023.
Big data, also understood as macro data or massive data, is a term made with the intention of referring to the set of massive data collected by a tool with the intention of capturing and processing the information to give it a practical and functional use. In this way, it is used by businesses with the intention of providing them with the best scenario for decision making and the correct execution of strategies.
Big data is considered, by a large number of analysts, to data sets ranging from 30 to 50 terabytes to several petabytes and is one of the great tools of recent years for companies; however, its usefulness will be especially requested in the coming years.
Big data in 2023
Big data has arrived to solve the problems of sectors whose difficulty in obtaining information from their clients is more notable. Thus, Big data functions as a turning point where companies can understand and decode said information in such a way that answers can even be found to problems that have not yet arrived.
In the same way, a company is able to optimize not only the return on their investments, but also the time with which they are able to implement changes and monitor for defects. In short, it is capable of achieving efficiency in each of the decisions made once said information has been analysed.
According to what was said by IDC, the data market was worth 260 billion dollars in 2022. An impressive figure if we consider that by 2025 it is expected that the generation of information amounts to a total of 163 zettabytes, according to its Data Age 2025 study. Thus, he points out that in said year, the volume of data that can be stored will increase by a large proportion to such an extent that it will be much more complex to manage its movements. That is when the topic of Big data gains more relevance.
Big data and its benefits
With this in mind, we have to emphasize that Big Data has the opportunity to position itself as one of the largest solutions on the market. This is because it can help organizations extract such data from contact with different channels, giving them the possibility to take advantage of their senses and use them to identify new opportunities.
Studies indicate that among the sectors that invest the most in the analysis of massive data are financial, industrial production, commerce, professional services and the public sector. In the same way, it is worth noting -and this especially for creatives- that the departments that take advantage of this data the most are those dedicated to the creation of impact strategies, such as the marketing, sales, logistics and security.
In the same way, there are currently many options on the market to highlight and use this tool correctly. For example, through solutions software for personalized marketing, crossmedia and variable data. The latter will be able to help companies generate, arrange, automate and monitor direct and highly effective campaigns.
Perhaps something that also generates remarkable confidence in this is that Big data generates data based on evidence, that is, there will always be support behind each decision made.
Advantages of Big Data:
We have already discussed the role and relevance of Big Data today, as well as some competitive advantages. However, it is necessary to highlight those benefits derived from the analysis of information, that is, those that come only if whoever has said information is capable of giving it a different utility and spin.
Optimization and agile approach: It is through this information that whoever reads it is able to adopt strategies with agile approaches with the intention of quickly solving problems related to the demand, preferences and behavior of their customers, as well as anticipating their requests. It is also an excellent way to guarantee loyalty.
Detect areas of opportunity: With this tool, it is possible to know the competitive advantages that exist in the industry and thus have a better offer. At the same time, each new information will help them to be one step ahead and know the path to where they have to “evolve”. Innovation is often talked about, but the path is not always shown. Through this tool, the path is marked and communication can be facilitated to the interlocutor (sender and receiver) in an effective way.
Better results internally: Finally, it must be considered that the management of correct information will give companies the possibility of having the best results internally. Thus, the communication chain will work effectively and will always have an important response from all fronts. When everyone knows their function and what they can contribute, it is then that the data is considered to have been read correctly.
Thus, it is necessary to point out that Big data is a tool that is available to everyone, but that very few have managed to exploit in an optimal way.
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