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The International Olympic Committee is committed to a new type of competition.
Through the video game Olympic Games Jam: Beijing 2022, those interested will be able to obtain awards in NFT.
And they can be redeemed to upgrade characters and get exclusive benefits.
to explore technology blockchainconquer younger audiences and that players become a kind of digital shareholders, the Beijing 2022 Olympic Games announced the Olympic Games Jam Beijing 2022, a game for smartphone which allows players to earn NFTs (Non-Fungible Tokens) while competing in winter sports arenas.
After boom of the cryptocurrenciesthey arrive NFT or non-fungible tokenswhich have marked the trend of buying digital objects.
In the digital age, people are creating new areas that are pushing the digital frontier. At the moment, NFTs are being of great relevance, since they are native to blockchain that are designed to be unique and thus, with property and authenticity, provide security and convenience.
NFTs are slowly going mainstream. According Human Connections MediaIn 2020 alone, the value of the world market amounted to 338 million dollars, an increase of 138.8 percent compared to the previous year.
One thing is certain, NFTs are unique digital assets based on the same blockchain technology that supports cryptocurrencies and only has one original version, because a digital certificate of ownership and authenticity is created. That means that the property rights are held by the person who has acquired it and the copyright will remain in the possession of the creator.
The Olympic Games take a generational leap
Olympic Games Jam Beijing 2022 is a mobile game developed by nWay – a subsidiary of Animoca Brands–, in conjunction with the International Olympic Committee for lovers of video games and the Olympic Games to expand their passion for the winter games to digital.
Provide the opportunity to play snowboard, ski, skeleton with a great value proposition: commemorative pins in NFT that will give the opportunity to improve the characters with the aim of making it easier to win, that is, while the players spend more NFT they will have a greater speed boost, greater resistance to dangers, control and strength.
They will also have access to exclusive levels such as rewards and character skins.
The game can already be downloaded by devices that have the iOS or Android operating system.
Brands cannot be left out of the trend, especially video games that are at the forefront of technological innovation to provide better experiences to their users.
Thus, the Olympic Games join the new trend and offer players a plus when it comes to living the global celebration.
With the powerful technology of blockchain, NFTs have overcome the challenge of being replicated; however, beyond its value as a digital asset, the commitment of the Olympic Games represents the breaking of paradigms and a generational leap to conquer a new market.
And it opens the possibility that the international celebration gains a space within the possible metaverses that propose a digital ecosystem in which human experiences can be had, such as shopping and that better be unique with NFTs.
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