BBVA follows in the footsteps of Citibanamex and launches pre-sale with Daddy Yankee

• Index hide

  1 BBVA has confirmed its presale in Guadalajara and Monterrey so that Daddy Yankee fans can see the artist live.

  2 Various artists are being part of the economic revival around concerts.

  3 Reggaeton singers have proven to have earned the trust and preference of millions of people in recent years.

  4 Now read:

  BBVA has confirmed its presale in Guadalajara and Monterrey so that Daddy Yankee fans can see the artist live.

• Various artists are being part of the economic revival around concerts.

• Reggaeton singers have proven to have earned the trust and preference of millions of people in recent years.

BBVA has chosen to launch the exclusive presale of the Daddy Yankee concert with your brand and users have started to react.

Massive musical events and the economy that circulated around them (such as sponsors, vendors, stadiums, auditoriums, and artists, among others) had a historic decline during the pandemic due to the decrease in social mobility and other health regulations to prevent the spread of coronavirus. Covid-19.

According to the Statista graph where it shows the number of tickets sold to attend one of the concerts of the main musical tours globally, during 2019 these had registered 57.7 million tickets, suffering a drop of more than 60 percent during 2020 with 13.4 million of these sold; However, the effective vaccination process, the decrease in cases and the return of confidence in the consumer (among other factors), have caused them to return to normality more and more quickly, as the 19.03 million entries showed. sold during 2021.

This 2022 began full of different massive events, where millions of spectators have once again witnessed their favorite artists singing and playing live instruments, as the most recent one has shown. Coldplay tour around Mexicopositioning the gaze of social networks before this type of event, in addition to announcing the arrival of the following.

daddy yankee is one of the pioneering artists of the urban genre in his industry, attaching millions of followers on social networks due to his extensive career a little over 30 years, so BBVA has surprised users by announcing the presale of its new tour.

According to information from BBVA, the exclusive presale to see Daddy Yankee It will be launched this April 12 and you can pay for 3 to 6 months without interest, so if you like to go to the concert, it is best that you save.

Given this, social networks have already begun to react, wondering if it is a reality or just an idea among rumours, to which the brand’s community manager has chosen to respond and clarify that, for the moment, the only confirmed dates in which can be done presale for Daddy Yankee is for Guadalajara and Monterrey.

Hello Alexandra, good afternoon. Esther takes care of you, thanks for writing to us. That’s right, if you have a BBVA credit card you can enter the presale. 😉

— BBVA Mexico Responds (@BBVARe_mx) April 9, 2022

Alejandra, the presale for BBVA credit cards is only for the dates in Guadalajara and Monterrey.

— BBVA Mexico Responds (@BBVARe_mx) April 9, 2022

I am looking for serious friendship with a BBVA credit card to buy in the pre-sale for the concert of @daddy_yankee 🙁

– Adrian MV (@adrianV07_) April 9, 2022

We, BBVA is going to have a pre-sale for Daddy Yankee, I would like to buy the cheapest ticket for months without interest. xd

Although there is no date for CDMX yet 🙂

— Annie (@Annie_Paox) April 9, 2022

Although for some this musical genre is not to their liking, in recent years reggaeton has shown the strength of its industry, since it has some of the most listened to artists of the moment. This was demonstrated by Spotify by showing the most listened to artists of the year, where Bad Bunny ranked first worldwide and J Balvin ranked seventh, among world-class artists such as Taylor Swift, Justin Bieber, Ariana Grande, among others.

These artists have been of particular attention to brands that are looking to reactivate concerts, as was well demonstrated Citibanamex and Ticketmaster by selling their tickets to see Bad Bunny around the entire republic, causing a virtual queue of more than 300 thousand people to find tickets on their tour.

The artists of the urban genre have proven to have earned their place in the return of massive events.

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