Statista measures the value of creating content, such as the employees who show with these exercises the value of employer branding.
Studies such as the “IV Report on Social Networks and the Labor Market in Spain” have measured in greater detail the employer branding.
BBVA’s idea of a year-end gift to its employees is an antecedent of how important it has become.
A employee of BBVA demonstrated how important the decembrine holidays are motivated by the Christmasdate on which a series of benchmarks have been established in the market, such as those that have to do with the importance of seasonal talent management.
This makes visible various guidelines to consider in the market, such as those that are noticed in an exclusive projection of Statista for subscribers to his platform, where he says that the content marketing It has expected revenues of more than 65 billion dollars for this 2022.
This estimate shows how important consumption has become today and how, based on creative elements, increasingly valuable tasks have been consolidated before audiences.
Thinking about this, a very interesting resource has been defined in the market and it is the one that has to do with the way in which brands have become involved with the consumer, especially when we start from concepts such as employer branding.
Faced with these expectations, we have managed to understand a very important concept in the market and it is the one that tells us about how valuable consumption has become and the opportunity that exists in the market, especially at a time when weighty tasks have been defined before the consumer, such as those registered by the study “IV Report on Social Networks and the Labor Market in Spain”, in which it is recognized that most of the interviewees, that is, 76 percent of them, recognized that the employer branding it has a huge impact on the ability of companies to attract and retain the best talent.
BBVA’s gift
With more than two million reproductions in TikTok@sannzoe revealed what he receives as a gift from BBVA as a bank employee and on the occasion of Christmas, a date that is used by some brands that do recognize the talent of their employees, with details of this type.
In his analysis, the employee shows a box that reads: “Let’s enjoy the magic of Christmas”, displaying the bank’s logo.
When opening the box, a sheet appears with indications in which it is read that they must reuse the packaging materials that lend themselves to it, such as glass containers, among other sustainable recommendations, as part of the measure of this bank in favor of the environment and taking advantage of opportunities, such as the Christmas gift from the company to employees to activate it in this regard.
The box included a coupon book for discounts on various products such as hams and alcoholic beverages; Organic fries, raisins, nougat, an alcoholic drink, panettone-type breads, chocolate cereal, and even cheese were some of the foods included in the basket.
@sannzoe Reply to @Gabriela Cruz #basket #bbva #party ♬ All I Want for Christmas Is You – Mariah Carey
The company’s commitment to employees is one of the many activities around the employment brandingwhich undoubtedly serves as a bet to understand the interest that is at hand for companies when they connect with their talent.
Not only BBVA has carried out year-end activations for its employees, other brands such as the Santander Festival They are an example of how to recognize talent through events that unite teamwork, thereby setting challenges that have become a benchmark in the market.
