Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Santander changes its General Manager in Mexico. In a session of the Board of Directors of Banco Santander México, the appointment of Philip Garcia Ascencio as General Director of Banco Santander, as a result of the appointment of Héctor Grisi Checa as global CEO of the group, who until the end of the year remains as Executive President and General Director of the Financial Group in Mexico. With this appointment, Grisi Checa’s transition process as global CEO will be supported, in addition to advancing in the succession process itself in Mexico, ensuring a change in line with the best corporate governance practices. Laura Diez Barroso, Chairman of the Board of Directors of Santander Mexico, pointed out that “in an orderly and institutional process, and given the well-deserved opportunity that Héctor Grisi received to lead the group, the appointment of Felipe García Ascencio to the General Management represents both the appreciation of the solid talent within the bank, as the beginning of a new cycle that, following the strategy that we have in Mexico, will lead us to the consolidation of being the best bank, due to our focus on customers, innovation and competitiveness”.
SHEIN responds to the Government of Mexico. The Ministry of Culture of the Federal Government accused the Chinese fashion company of “cultural appropriation” for a blouse offered by the brand with the name “Fan-trim top with floral print”, in which, except for the edges of the neck, sleeves and the finish of the final arches, it is appreciated that it is almost identical to a piece that the Mexican artisan brand YucaChula made in 2017. “SHEIN respects designers, artisans and intellectual property. It is not our intention to infringe anyone’s valid copyrights and it is not our business model to do so. SHEIN suppliers are required to comply with company policies and to certify that their products do not infringe the intellectual property of third parties. If we discover that any supplier is not in compliance, we take immediate action. We have removed the product in question from our site. In SHEIN, We respect and celebrate all cultures. We reaffirm our respect for the artisans of Mexico and around the world,” the company responded in a statement.
Bari Swimwear launches “Costa Bella” collection. Bari, the Mexican brand with more than 40 years of experience in the manufacture and design of swimwear and beach and exercise clothing, launches the “Costa Bella” collection, which evokes every corner of nature for this summer. Bright colors, prints that could be brushstrokes and an innovative design proposal are some of the singularities of this new beach collection. Costa Bella seeks to pay homage to nature not only with its designs but also with its sustainable processes. Bari swimwear is proud to use Ecowave fabric, which is produced with recycled threads from plastic bottles and waste from the Mediterranean Sea, and has a dry printing process, that is, the use of water is eliminated 100% with a technique called Ecoprint. Similarly, the exercise line is created with Ecoprocess fabric, which is made through production processes that reduce the impact of industrial activity by reducing water and energy consumption as well as gas emissions.
Bonafont has donated more than 240,000 liters of water in Nuevo León. Thanks to the collaboration with the authorities of the Government of Nuevo León, Bonafont has benefited more than 2,100 families with the donation of drinking water pipes that have been distributed daily in different neighborhoods of the municipality of Guadalupe, in order to help its inhabitants have quality purified water and support the contingency situation that the state is experiencing. In this context, the “Water for all People” event was held, where 2,000 jugs of water were distributed bonafont to the neighbors, with which they already add more than 240,000 liters of water distributed in the past days. The event was headed by Martha Herrera, Secretary of Equality and Inclusion of the Government of Nuevo León; Silvia Dávila, President of Danone LatAm and General Director of Mexico of Grupo Danone; Epigmenio Garza Villarreal, Secretary of the Municipality of Guadalupe and Dulce Adriana Alejandre, Undersecretary of Social Protection and Opportunities of the Government of Nuevo León. Bonafont’s water donation program has had the support of Cristina Díaz Salazar, Municipal President of Guadalupe, and her team, who have led the routes to distribute water to the inhabitants. So far donations have been made in the neighborhoods: Villa Olímpica, Tres Caminos, Valle del Sol and Paseo de Guadalupe, Rancho Viejo, Zertuche, Villas del Río, Manantial, La playa, Agua Nueva, Calle Lagos de Moreno, November 25 , among other.
Google Cloud announces project for new cloud region. Google announced the company’s new efforts to continue promoting Mexican society, including the launch of google-wallet, which promotes a path towards the digital economy; resources to build more inclusive communities in the southeast of the country, as well as the economic impact that some of its tools generate in Mexican businesses. Google announced, in conjunction with the Ministry of Finance and Public Credit, a project to install a Google Cloud cloud region in Mexico, becoming the third in Latin America, joining those in Santiago, Chile and São Paulo, Brazil. Google Cloud Regions are designed and intended to provide business products and services to Google Cloud Platform customers. It will help organizations of all sizes, from public entities to companies in regulated private sector industries, meet their regulatory needs. For digital native entrepreneurs and organizations, having a closer cloud access point should open up new possibilities for business development; while for multinational companies, the local cloud region will be able to simplify the arrival or entry to the Mexican market. Through the adoption of cloud, in the local region or in the other 34 globally, organizations will have the opportunity to drastically reduce their carbon footprint related to IT, using our technology and sustainable solutions to measure, analyze and reduce its environmental impact.
PERU
Maxi Savings accelerates expansion. The SMU company inaugurated a new shop of 329 square meters in Piura, Peru, and announced its growth plan that includes ten new rooms in the next 18 months. “We are very happy to continue projecting ourselves in Peru and giving continuity to the organic growth plan of the company in that country through Maxi Ahorro. With this new store we continue to enhance our value proposition for our customers in Peru and we hope to open new stores as projected in the coming months,” said Arturo Silva, corporate manager of administration and finance at SMU.
UNITED STATES
Microsoft launches Viva Engage, a new work social network. With the aim of continuing to advance in this market, Microsoft launched Viva Engage, a platform within Teams that aims to promote the use of social networks within companies globally. According to the company, Viva Engage is built on the basis of yammer and will seek to provide a company’s leaders with a new way to shape the culture of their organizations. Likewise, it mimics various functions present in many social networks, such as the story sections and also allows users to have conversations through text, image or video. As well as this new platform, employees who use the application will be able to share news of interest and make their interests public. Microsoft indicated that the platform will be available in the Teams mobile applications for iOS and Android, as well as for Microsoft 365 customers at no additional charge, although they emphasize that you must have a Yammer license to use it.
SPAIN
Nestlé Health Science develops drug against food allergies. Nestlé’s health division signed an agreement with the biopharmaceutical company Enterome to promote the development of drugs that help solve problems of food allergies and inflammatory bowel diseases. The development of EB1010 will start with clinical trials in 2023. “We believe that EB1010, administered in pill form, has the potential to prevent or reduce the intensity of allergic reactions in the stomach. EB1010, which has also been studied in inflammatory bowel diseases, will have applications in many different types of allergies”, said Christophe Bonny, chief scientific officer by Enterome. To this project, the health division of Nestle will allocate 40 million euros.
JAPAN
Bitfinex enables deposits and withdrawals of Tether tokens (USDt) on Tezos. Bitfinex, a state-of-the-art digital token trading platform, has enabled its users to deposit and withdraw Tether (USDt) tokens on Tezos, an open-source decentralized blockchain that can execute peer-to-peer transactions and serve as a platform to implement smart contracts. The launch of USDt on Tezos is the twelfth blockchain that USDt is available on, joining Algorand, Avalanche, Bitcoin Cash Simple Ledger Protocol (SLP), Ethereum, EOS, Liquid Network, Omni, Kusama, Polkadot, Tron and Solarium. “We are delighted to add another blockchain for our customers to deploy their Tether tokens,” said Paolo Ardoino, CTO of Tether. Bitfinex. “Tezos is a popular smart contract platform and hosts a vibrant ecosystem that encompasses everything from digital art, NFTs, and gaming to decentralized finance (DeFi).”
