The value of the global sports industry reaches 620 billion dollars in the United States.
In 2021, FIFA entered its accounts around 2 million US dollars.
The income of LaLiga stood, in 2021, at 3 thousand 117 million euros.
The current consumer is very different from the one that existed a few years ago and all this is due to the digital world and the importance of some factors. Given this, these changes have reached the sports world, where the teams begin to unite and show new protagonists to reach the youth market, as Barça will do, which will wear the logo of the singer Rosalía in the classic after an agreement with its main sponsor Spotify.
The sports industry continues to be one of the most representative, where it is known that FC Barcelona continues to be one of the most valued sports entities in the world according to data from Forbes. According to estimates from the media, the Barça club remains the football club highest in the ranking with a value of 4.76 billion dollars.
In this sense, in 2022, the Spotify streaming platform signed an agreement with FC Barcelona, whereby the Swedish company became the Club’s Main Partner and Official Audio Streaming Partner. On that occasion it was reported that Spotify will appear on the front of the men’s and women’s first team jersey, starting in the 2022/23 season.
Barça will wear Rosalía’s logo
As part of this agreement, it was announced that the Spanish soccer team will once again display an artist’s logo on the front of the shirt in the classic match against Real Madrid.
With this it would not be the first time that the Barcelona team makes this change in its jersey, because in the classic past against Real Madrid, the team used a graphic image of the owl, belonging to the Canadian singer Drake.
On this occasion, the shirt will have the logo of the Spanish singer Rosalía, which will also serve the artist as a promotion for her next album that will arrive this 2023.
“One of the key axes in the alliance between FC Barcelona and Spotify is to unite football and music in order to connect with new audiences around the world,” the Spanish club commented once the negotiations between the two parties were finalized.
Likewise, it was spread that this clothing will also be used by the club’s women’s team in their match against Real Madrid.
So far it is unknown if the shirt will be for sale to the public, but most likely not, since in the past the shirt with the Owl was not marketed.
And it is like this, as to date, this clause of the agreement has only been activated in the matches against the whites, but it could happen again between now and the end of the season.
In conclusion, this type of activation that combines sport with training has become a good strategy for brands, especially when it comes to promoting a product or service to the millions of new consumers that are part of the Z generations or millennials. .
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