The Bank N26 has chosen to launch a creative valentine campaign and compare yourself with the competition, showing your virtues.
Today consumers around the world have countless options to protect their money in a safe place, banks; however, there are some that manage to stand out above the rest in terms of their services, image and recognition, among other items. In accordance with Brand Finance Banking 500the main banking entities in the world during 2021 by brand value were ICBC with 72.79 billion dollars, China Construction Bank in second with 59.65 billion dollars, HSBC with 17.03 million, RBC with 15.82 million, among others recognized industry names.
There is undoubtedly a wide competition in the banking industryTherefore, companies must find new ways to stand out and distinguish themselves from the competition, a fact that, although it can be achieved with an efficient service, it is also worth considering carrying out marketing and advertising strategies.
According to the study of eMarketerDuring 2019, advertising spending managed to represent 646.71 million dollars worldwide, which is expected to grow during the following years and will reach 865.12 billion in 2024.
To make a advertising strategy Effectively, it is necessary to hire the respective professionals specialized in their area, which can lead to a considerable expense for any company; however, they may be surprised by the level of results, ingenuity, and creativity that will set your brand apart from the rest.
embracing the celebration of Saint Valentinethe Bank digital N26 under the hashtag #noerestúsoyN26, has opted to launch a creative Bell by comparing its services over the competition, showing its virtues and focusing on the main problems of the “heart” of its consumers, relating them in the banking field. This was achieved by performing some creatives copies in trucks, which are rolling through the streets of Spain, drawing the attention of passers-by and users on social networks.
Commissions? Small letter? Hours lost at the branch? This is our last campaign of 🤍@N26ES 🤍 to break the banks for Valentine’s Day #noerestusoyN26 pic.twitter.com/iAoU7AfniM
– Marta Echarri (@marta_echarri) February 14, 2022
The messages on the trucks featured large fonts to draw the attention of their viewers, who later read the small print making more sense of what the truck was saying. Bank was trying to communicate in his valentine’s campaignamong them:
- Because you charge me, because I’m going to leave you / Recover the illusion with N26, the bank without commissions with which you are going to fall in love.
- I’m leaving with my new bank, (and every day that of more people) / Turn the page with N26, the bank without commissions that you will fall in love with.
- We spent the love of so many appointments at the branch / Recover the illusion with N26, the 100 percent digital bank that you are going to fall in love with
- I’m going with another that has a bigger one / At N26 we don’t have small print, that’s why we’re the bank you’re going to fall in love with.
Different brands and businesses have shown how take advantage of the valentine trend to position themselves in the consumer’s sights and raise their income, since this is not only due to a mere “adoption” of the holiday and launching a blow to the air, but, according to StatisticalMexican consumers tend to spend approximately 1,250 pesos in gifts during February 14, so those offering their products or services towards this market seasonal they have a good chance of benefiting, either by attracting the attention of potential clients or by increasing their income.
Example of businesses that have managed to understand well the concept of a creative campaign on Valentine’s Daywe saw it not only with him Bank mentioned above, but with a restaurant that sought out a “brave” diner who would dare to take his wife, girlfriend and lover out to eat and they would give him a free meal.
Join the Valentine’s trend through a creative strategy may promote our brand to position itself in the mind of the consumer.