The renowned fashion house Balenciaga will be the next to accept payments with (BTC) and other cryptocurrencies, after the famous brand Gucci also did the same earlier this month.
The CEO of the French brand, Cédric Charbit, reported that, as of June, digital assets will be accepted both in the online store and in some physical stores located in the United States, according to the Wall Street Journal.
the company still you have not defined which payment solution provider you are going to use for this new step.
Balenciaga, in this way, approaches customers who are increasingly adopting bitcoin, especially those with high purchasing power. This taking into account that one of their clothing items, such as pants, can exceed USD 1,000. In sales, the brand exceeds 2,000 million euros per year.
Balenciaga’s interest in the sector related to cryptocurrencies and blockchains is not new. Last December, the company showed his interest by the metaverses, although they have not disclosed the details of their plans in that regard. Charbit sees it as a business opportunity.
Gucci and TAG Heuer also want bitcoin
Like Balenciaga, Gucci launched a pilot program that will allow payments to be made with bitcoin and other cryptocurrencies in five of its stores in the United States.
The payments will be done using a link emailed to customerswith a QR code that will allow them to execute the transaction from their cryptocurrency wallet, as reported by CriptoNoticias.
The five Gucci stores that will accept these payments are: Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District in Florida, Phipps Plaza in Atlanta and The Shops at Crystals in Las Vegas.
Another luxury brand that is also going to accept bitcoin is TAG Heuer. The Swiss watchmaker announced a few days ago that it will receive payments with cryptocurrencies through BitPay.
they will accept a total of 12 cryptocurrencies at checkout, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ether (ETH), Litecoin (LTC), Shiba Inu (SHIB), and more, as well as five other stablecoins.