The shopping on-line They have been dominated by the younger population for some time now, but the baby boomers they are not falling behind.
Although for more than 10 years the world of online purchases and sales came into the hands of Internet users to promote a new type of commerce that they could carry out from the comfort of their home, this had not been fully received by a considerable part of the population (particularly the Mexican), a fact that the pandemic is here to change.
According to the study of Statistical where it shows the main reasons why users decide not to buy online during 2021 (among the population over 18 years of age), 80 percent of them mention that they do not want to risk electronic fraud, 74 percent do not feel confident giving bank details online, 53 percent are afraid of making a mistake when choosing their purchase, 32 percent do not know how to pay with cash and 25 percent do not understand how to buy online.
Not all users feel comfortable making their purchases online, however, this has not been an impediment to the growth of e-commerce, since since the beginning of the pandemic, the variation in income from e-commerce sales in Mexico increased by 500 percent (Statistical).
Users who choose to make their shopping on-line, are mainly those belonging to the Y generation, also known as millennials, since these were developed hand in hand with technology, being an important factor for their familiarization and integration of this in their day to day; on the contrary, the baby boomers They represented a greater complication in terms of adapting this business modality, which is assuming fewer and fewer difficulties.
According to a report from Market Ads where they show the generations that bought the most during 2021 within the platform, the audience with the greatest growth was that of the baby boomerswho showed a considerable growth trend in their online purchases, mainly in terms of gardening and outdoor products.
Despite this, the millennial population continues to dominate the sector as the largest buyers, mainly in terms of purchases in the categories of laptops and accessories; then there is generation X, which represents 17 percent of consumers with products for home decoration and, finally, generation Z, which showed a clear preference in the cell phone category.
There are more and more companies, products and services that we can access through the use of technology, now playing an essential role for the daily life of users, who enjoy different benefits, including purchasing their purchases to the door of your home without the need to leave home, promotions, different payment methods, and endless other alternatives to consider.
It is becoming “easier” to find products that allow us to browse the web and become part of our daily lives (regardless of the generation gap), so the trust factor is showing its benefits in the digital world and is shown with the income from the e-commerce platforms, delivery, and other products or services acquired through the internet.
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