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B2B is the strategy that every company or business carries out among themselves, in order to reach an objective.
B2B is the one success tool that every company uses to exchange a product to achieve an increase in sales in the market.
B2B is the fundamental basis of any alliance to be at the top of market success.
In Marketing, there are various strategies that companies and businesses use to achieve an objective, because every day each of the small or large entrepreneursthey begin to think about the benefits of their product, so it is important that we always know all the details that we want to sell, as this will help strengthen our products to compete in the market.
Currently the word B2B is very common in society, you may have even realized that many people when they seek interest from others, they use this abbreviation to achieve a simple objective. All products have a certain validity in the world, since at some point they will expire after going out of fashion, so every company must seek a change and a relationship with others so as not to decline in the market.
To delve deeper into the subject, we are going to be guided by the structures that are simple words B2B rolls us up to take us to that success where we all want to win. Every company started from scratch, some invested millions, but others perhaps started with nothing, although the sales impulse will not be the same, it is important to know that business, as well as life, becomes a roller coaster, because sometimes you are above and others below.
As mentioned in the previous paragraphs, companies will always have the need to design new product models, which must be projected with a good advertising impact. Many companies study trends to spread their articles and from there generate large profits.
An example of the B2B key tool is: Puma with Formula 1, the highest category of motorsports is attracting many spectators in each of its GP editions, Well, for several years now, racing has become one of the favorite sports in the world, which is why Puma seeks to introduce its products by dressing the pilots so that people can look at it and be encouraged to buy it. In all alliance contracts, the brands reach an agreement of 50 percent for both, that is where Business to Business was born with the concept of you win, I win and we all win.
Another of the key examples to make Business to Business, is when sports brands such as Adidas, Puma or Nike look for the big stars that are in fashion to show off their clothes and articles through advertising design. For example, Cristiano Ronaldo, one of the players who has the most sponsors in the world, was wanted years ago by the popcorn company, which gave the “bug” a pair of sneakers to carry out a campaign with his image.
This achievement of CR7 with Nike, reached great income for the brand, thanks to the dissemination of advertising that the player did in each commercialshowing why champions like him wore the shoes of the company founded by Phil Knight in January 1964. With this the “bug” gained fame and millions of euros, while the firm had a great position in the sports market.