- Index hide
A survey conducted by the IFT identified communication habits around the use of memes in Mexico.
The CM of Aztec designed a meme of Ricardo Salinas and the businessman reacted to the creative measure. This diversifies the ecosystem of brands, with which the entrepreneur sells and positions himself with the help of networks.
Ricardo Salinas has long assumed a very free style, of how he communicates on social networks, a fact that led him to confess at the time, that he fired the personal team of CM, due to the style with which they communicated their accounts and especially, the how they responded to conversations.
That was the background of what Salinas is today within social networks, a profile that can be compared to that of another billionaire like Elon Muskwho has made his account in Twitter a channel of great impact on your personal brand and on your army of companies such as SpaceX either Tesla.
A Salinas meme
The idea that the CM of Azteca had to create a meme of Ricardo Salinas is a resource widely used by these administrators and an established habit in most social network users. When we see figures of IFTthe agency warned that the 73 percent of mobile phone users among 18 and 24 years old are the ones who use memes the most, while adults over 50 yearsthe 34 percent of them makes use of memes.
These habits and the popularity of a content format such as the meme have consolidated tasks of weight and greater interest in the market, at a time when they play as a success when it comes to using an image of great influence such as that of Ricardo Salinas, to make it a strategy social media marketing.
The action that CM de Azteca was simple, I created an “on the scale” where various images of Ricardo Salinaswith characteristic expressions, represent an attitude, so they are numbered and the one that makes sense with the mood is chosen.
As we have already seen that they LOVE to talk and write about @RicardoBSalinas 👀😉, we want to ask you: on the Uncle Rich scale, how did you wake up today? 😏 pic.twitter.com/elJvSGxonC
— dna40 (@dna40) August 10, 2022
As an occurrence, the action generated the approval of Salinas with a emoji and it became an interesting case of a personality like Salinas, who ends up becoming a content strategy.
Many other entrepreneurs have turned to social networks as a bet to generate actions of influence, especially with the use of humor as a tool. We saw a case of great value in this when Musk I use a meme to protest the unsuspected amount of bots that exist in Twitter and that he used as an argument to refuse to buy the social network until he knew it.
Brand identity and how they find a creative communication channel in social networks has made resource management in social media marketing a definitive bet to understand the interaction.
This bet is not wasted, on the contrary, it becomes a bold practice before the network user, who at least in Mexico follows very interesting standards, such as those based on understanding the scope of a message.
The foregoing helps to understand a key element and it is the way in which personal brands such as Ricardo Salinas forget about the recommendations of firms like SproutSocial that a community manager if he has to continue and despite this he manages to grow in followers, with more than a million in Twitter and impact these networks, with several trends in tow.
Now read: