Holding physical events is a great attraction for companies; However, virtual events have taken a great role for advertising and entertainment, Snap and Universal Pictures recognize the potential of the tool to promote, arouse curiosity in audiences and offer a different experience at the launch of the movie “Marry Me” , and for this reason, they organized a virtual concert with their protagonists Jennifer López and Maluma.
Virtual events have positioned themselves as an alternative to mitigate the impact caused by Covid-19 in the entertainment and events industry.
Despite the fact that “normal” is returning, virtual events continue to be attractive for brands, since they eliminate physical distances, optimize the time of attendees and reduce investment, indicates eNubes.
Likewise, according to SmilePill, geography is not an impediment, production costs are reduced, there are better attendance rates and defined times
Something certain is that with its use, brands can offer users an investment experience without the need for them to travel.
Snap and Universal Pictures bet on virtual experiences and as protagonists will be Jennifer López and Maluma
In recent months, Snapchat has been characterized as one of the companies that is adopting technology as a marketing strategy in order to improve the closeness of products with customers to reach new audiences and the work with Universal Pictures has not is the exception.
Within the framework of the premiere of the romantic film “Marry Me”, they planned a virtual concert with Oz in which Jeniffer López and Maluna can be seen taking the stage in the form of avatars playing the protagonists of the film, Kat Valdez and Bastian respectively.
On Thursday, February 3, the concert will be broadcast for all the public who are willing to live a virtual experience to be introduced to the new romantic film, which will be in theaters and streaming (Peacock) from February 11.
Although there will be an exclusive page to enter the virtual concert, people connecting via Snapchat will be able to see your Bitmoji in the crowd and be able to interact at the concert by making waves, releasing virtual doves, activating a series of lasers and perfecting dance moves.
The promotion with the virtual concert makes the metaverse feel closer and closer: the union of the physical and digital worlds where avatars interact in various environments, including concerts.
“As we move closer to a future where the virtual and real worlds complement each other, we’re excited to partner with Universal and tech innovator Oz to bring the Bitmoji community and Snapchatters an interactive concert, the first of its kind. their class, so they can see the stars they know and love in a new light. I can’t wait to show off my virtual dance moves.” John Imah, Global Head of Gaming and Brand Partnerships, Snap Inc.
Advertising and experiential marketing have a great opportunity with technology as it changes the point of view of the audience with new immersive and narrative possibilities.