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TikTok joins the trend of avatars and announces a new experience for its users.
The idea is that the user makes use of his own creativity and personalizes his experience even more.
Users will be able to use them in their own videos and, if they wish, add different tones of voice, among other functions.
Just like Snapchat did, now, TikTok has decided to introduce avatars on its platform and thus offer a new experience to users.
With the arrival of the metaverse, it was clear that social networks would literally have to adapt to a new reality.
For a few months, there were already platforms involved in augmented reality, such as Snapchat and Instagram, but it seems that the fashionable social network needed to announce its own strategy.
First, it has become clear that the Metaverse is here to stay, but also to become, over the years, the main trend in the different industries.
And it is that, once Mark Zuckerberg adopts the word in his vocabulary, the trend was upward; his most ambitious project is currently one of the market’s big bets for the future.
A Bloomberg Intelligence report cited by Statistical talk about what the value of the Metaverse amounted, until 2021, to approximately 500 billion US dollarsa figure that could increase fivefold by 2030.
TikTok will start implementing avatars on its platform
As such, it is no surprise that TikTok is now starting to jump on the trend with the introduction of new avatars to offer a new experience to its one billion monthly registered users.
This day, the platform developed by ByteDance released the news, stating that users will be able to customize avatars with all kinds of details, such as accessories, clothing, skin tones, among others.
In addition, according to what has been reported, avatars can also be created from scratch, so that the user can make use of their own creativity and personalize their experience even more.
“We are excited to see how people use Avatars to express their creativity and continue to explore ways to bring Avatars into more TikTok experiences, building spaces on TikTok for self-expression, and expanding the ways people connect and create across our community. global”, mentioned the Chinese social network through a statement.
It should be noted that users will be able to make use of this technology in their own videos and, if they wish, add different tones of voice, reactions, among other functions.
3D avatars, the bet of the industries
In August of last year, it was the brand Gap acquired a 3D avatar company to boost its online customer experienceallowing them to try on clothes in virtual dressing rooms.
The idea is that customers can create avatars in three dimensions in such a way that they resemble themselves as much as possible, this with the aim that, when wanting to buy a garment, they try it on through said avatar and can check if it fits them , if they look good or if, failing that, it is not what they expected.
Faced with a scenario as promising as the metaverse, it is not surprising that brands are already planning strategies with a view to the new consumer who, inevitably, has been born as a result of the pandemic.