Author: Aurora Writes

Former Conservative Party Finance Minister Rishi Sunak He is the top favorite to be elected as Prime Minister of the United Kingdom after the resignation of Liz Truss. This happened this same Monday, October 24, according to some British media, from the decision of the maximum favorite, former Prime Minister Boris Johnson, not to stand as a candidate. Johnson’s candidacy was dividing the Conservative Party, but on the night of Sunday the 23rd, he said that he was not going to run despite having the 100 supports necessary to do so. He argued that he did not want to “fracture…

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Prices are rising all over the world, in virtually all market segments. Food, transportation, clothing, utility rates, all prices in the economy are impacted by inflation. Not only in Mexico, but in most countries. However, there are exceptions that encourage thinking of a slowdown in price increases. The example comes from Chinawhere electric vehicle maker Tesla slashed the price by nearly 10 percent on several of its best-selling models. The decision came a few days after its co-founder and CEO, Elon Musk, said that a recession is coming. The recession is the undesired effect of the deceleration of inflation and…

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In the fiscal year ending December 31, 2021, Caterpillar revenue increased 22 percent to $50.9 billion. Net income “exploded” 116 percent; its assets grew by 7.4 percent; and earnings per share rose from $5.4 to $11.8. These are extraordinary numbers for the American company that leads the business of manufacturing road equipment for construction and mining. But The best for Caterpillar seems to be yet to come, even though everyone warns that a period of strong recession is coming. This week (Thursday, Oct. 27), the machine maker will report double-digit growth in earnings and revenue, according to Wall Street analysts.…

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[Esta columna no contiene spoilers del final de temporada] By the time this weekly column is published, you will have already seen, read or heard what happened in the season finale. On this occasion, I will keep my opinions about whether or not you liked episode 10 of the first season. I think it’s a good excuse to do an exercise on everything we can learn from a product like ‘House of the Dragon’ and, in turn, apply it to our communication strategies and marketing. It seems appropriate to me to analyze the phenomenon of streaming, since it is not…

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Valuing a brand, deciphering the monetary value, concluding with a dollar sign accompanied by a numerical data. It has little to do with the history of the brand, the best experience for an intangible asset appraiser is, without a doubt, to hear the story of the “hows” in the voice of the creators, the anxious “once upon a time” emerges from the formality, in many cases solemn, of the management offices, in just 30 minutes or less, the appraiser is dedicated to asking the right questions and in all cases triggering numerology, I must say that the best stories of…

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After a semester of falls, the second half of 2022 seems to bring with it significant, albeit slow, growth for Netflix, the streaming platform that currently dominates the market. Let’s go by parts: At the beginning of 2022, during the first quarter, 200 thousand users decided to unsubscribe from Netflix, a figure that, according to company estimates, would increase for the second quarter, anticipating losing two million more. Stopping here, it would seem that this year would be the beginning of the end of an era in which the Los Gatos, California-based company was dressing up as the true leader,…

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Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead. MEXICO Mazda supports children with this campaign. Children are the pillar of the world and at the same time, they are the most vulnerable population. Therefore, Mazda of Mexicothrough the social responsibility campaign Kizzu キッズ (children in Japanese) will support the…

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The inflationary impact will be much greater than in past years, hitting the Halloween and Day of the Dead festivities. More and more consumers will have a smaller purchase decision regarding costumes and bread of the dead. Social network users pointed out what their most significant expenses will be during these end-of-year dates. The Inflationary Impact on Day of the Dead Expenses has been quite significant for the festivities in Mexico. In the aftermath of the Ukraine-Russia War, there has been quite a negative impact on the price of various products. Among them, hydrocarbons and frequently used products stand out.…

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In 2021 there were approximately 3.29 billion people employed worldwide. Mexico is undoubtedly the second largest economy in the Americas. In 2021, the economically active population in Mexico is around 58 million people. Having a job is undoubtedly the desire of many people in the world, but that this is the one they dreamed of, with the payment and the ideal environment is something that very few do not obtain. Given this, specialists detail that there are many details for a person to be an ideal employee, as mentioned by some CEOs of large companies. According to data from FortuneGlobalit…

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