Estimates from the American Pet Products Association reveal the billions of dollars that are moved in sales within this industry. Gucci and Louis Vuitton are among the most valuable brands in apparel, according to estimates from Brand Finance. Consulta Mitofsky measured the most popular types of pets in Mexico. gucci has entered the market pet and joins brands like Louis Vuittonwith an offer of accessories for dogs that does not disappoint, on the contrary, it conquers. The market pet has estimates that are counted in billions of dollars, when the sales generated in this segment are measured, where one aspect…
Author: Aurora Writes
Read More
For Christian Guzmanthe industry has had a substantial change from the restructuring of brand thinking, where they increasingly prioritize the reception and interaction with the client. “Technological progress, the internet, the increase in multimedia material and augmented and virtual reality allow us to generate more personalized messages with greater impact, with which we can make our clients participate in the brand experience, and receive feedback not only from the impact that our advertising generates, but what they expect from us and have communication channels to better understand their preferences, tastes and needs. There is an active participation with the brand,…
The news is part of the challenges that come for agencies in the midst of inflation that the IM F has projected. Zenith have estimates of the growth of investment in advertising within Latin America. The worth of Ikeaaccording to Brand Finance, is 17 billion dollars (2021 data). Ikea started operations in South America and the famous furniture store chain has partnered with Gray Argentina to start its expansion in the market. The South American market has become one of the most challenging due to aspects such as inflation, which according to the analysis of the International Monetary Fund (IMF),…
Viavoice conducted a study of why it is undertaken, giving an idea of what motivates the emergence of new products in the market. IFI CLAIMS Patent Services measures the number of patents that large brands have registered, which gives an idea of the bet on a new product that they have to increase their sales. Design is essential to launch a new product and McKinsey has a study of how it influences aspects such as packaging. LEGO Enter a new segment productswith which it diversifies its product offering, making the design your best strategy to consolidate new sales opportunities. Brands…
Amazon healthcare started back in 2019 when Amazon rolled out AmazonCare with the aim of offering patients health care services in real-time. Amazon Care is a hybrid healthcare service provision and delivery, that provides virtual and in-person medical care. It has grown for three decades now and seems to have mastered the art of surviving in the market. It has a global client base of over 200 million customers and is fond of acquiring startups for expansion. Amazon Care Director Kristen Helton speaks about the growth in demand for healthcare services. She discusses how patients are losing interest in health…
Currently, Facebook is still the most used social network in the world, with almost 3 billion registered users. In an era of almost 5 billion Internet users, in recent years TikTok has positioned itself as the most popular platform for new generations. Snapchat, and now YouTube, are considered among the favorite social networks of the youngest. Just like TikTok and Snapchat, YouTube has become the preferred platform for teenagers, but what does this mean? We live in an era in which social networks have become an extension of the body, so to speak; an era that, for years, had been…
In 2021, around 516 billion dollars were spent annually on advertising worldwide. Advertising in print newspapers triples the return on investment for advertisers. The advertising industry in Mexico reached 110 billion pesos. In the streets, on the phone, on television or even in the bathroom, you can find advertising. It recently emerged that one woman took out a full-page ad in her local newspaper, publicly humiliating her husband for being a “dirty cheater.” Ads have invaded our lives and it is not something new. In an increasingly digitized world dominated by social networks and the internet, advertisements in newspapers or…
The American actress has an estimated net worth of $275 million. Heche’s last participation in Hollywood was in the movie “Wild Card” which premiered in 2015. She was nominated for an Emmy Award in 2004 for her performance on the series “Gracie’s Choice.” After suffering a spectacular car accident and spending several days in hospital, the American actress, Anne Heche, died at the age of 53. The news was released just a few hours after her family released a statement announcing that it was likely that the famous would not survive and that there was a probability that life support…
The Mexican Association of Communicators (AMCO) will deliver the AMCO Award again, which distinguishes the best communication practices in Mexico. This recognition expresses the great value of communication, promotes professionalization and exalts the strategic nature of communication in companies. Throughout almost 50 years of rewarding professionals, agencies and companies, 302 companies have participated in AMCO, 558 works have been proposed, 300 evaluating judges with more than 10 years of experience have collaborated and 190 prizes have been awarded. “It fills me with enthusiasm to know that this year the AMCO 2022 Award will once again have a face-to-face celebration, with…
