Author: Aurora Writes

International Labor Day is approaching and Mexicans have not achieved comprehensive labor justice. The commemoration for the rights of fair days, still has pending in full 2022. Date arrives at 2022 with millions of unemployed, informal and poor working conditions. The health crisis due to the spread of coronavirus throughout the world has not ended, but it has left in its wake a Mexico in conditions of economic reconstruction, where the International Labor Day of 2022 will be celebrated with a large population in the informal sector, unemployed or with poor working conditions. According to data from the National Institute…

Read More

The work of the Community Manager has become critical today and defines the potential that brands have in understanding the market and taking advantage of it with actions on social networks. One element that has identified the Community Manager today has been his influence on the way he achieves operational actions with the consumer. With the advice given in the series of books that are shared, the capacity of the Community manager scales more and more. Today the role of the Community Manager has increased and with it, defined new resources that, well used, are a symbol of the communication…

Read More

Already in a previous column, I talked about endomarketing in Crisis times. Now I rather want to go back to the basics, review definition, and what I call, the 7 essential E’s in the process of endomarketing. Since I hate definitions, I just want to reaffirm that endomarketing, as bombastic as it sounds, is nothing more than using marketing techniques inside organizations. What does it exist for? To help corporate communication, especially HR or internal communication areas, to achieve the desired objectives, to have a greater impact and to measure the results. What kind of results are we talking about?…

Read More

“Genealogy is collecting dead relatives and sometimes a living cousin!” Anonymous It is a glimpse of the identity, understanding of the ancestral past and present that make up elements of judgment for future generations. It is information to discover and reveal positive and negative facts generated by very diverse causes in different areas; family, social, judicial, forensic sciences, criminalistics and many more. Both, genealogy and genetics are areas of knowledge that represent important activities, as well as Professions with present and future for the new generations in public, private and civil society organizations. hint of identity “Genealogy is a haystack…

Read More

This bar in Peru implements a “drunk auction” strategy for entrepreneurs and this is how users respond. The account of the place is defined as an artisanal and realistic bar and has just over 162 thousand followers. The auction is aimed at all entrepreneurs who seek to “take advantage” of the enthusiasm of customers. Art houses institutionalized the dynamics of auctions, which have since been replicated under different conditions. A bar in Peru has managed to win over its public by implementing a “drunk auction” for entrepreneurs. In fact, Peru is considered in 2022 as the head of restaurants in…

Read More

Henrik Fisker is a well-known car designer who once worked for the South African tycoon. Through a last tweet, the businessman encouraged Twitter followers to switch to his Instagram to keep up with him. Fisker isn’t so sure Musk says he’s committed to making Twitter a “bastion of free speech.” The millionaire purchase of Elon Musk’s Twitter has not stopped generating positive and negative comments around the world. Another figure who has decided to delete his account on this social network is Henrik Fisker, CEO of electric car maker Fisker Inc., as he fears how the social network now owned…

Read More

They show history and production of one of the oldest wine house in America. This advertising campaign highlights the “Mexicanism” of Casa Madero in 425 years. Natalia Lafourcade is the perfect protagonist to represent tradition and pride. In order to mark the tradition and quality that characterize Casa Madero, Natalia Lafourcade stars in an iconic advertising campaign and marks a benchmark space for the industry dedicated to Mexican wine. With extensive creative experience, TERANTBWA is responsible for walking towards the future with the traditional brand and the Mexican singer, since Casa Madero is considered the oldest winery in the American…

Read More

The company that belongs to Meta introduced the temporary messages, which are automatically deleted, in November 2020. Also in August 2021, the messaging application implemented a similar measure for multimedia files. This feature is under development, so the final version may change. WhatsApp the instant messaging platform continues to make new changes and updates to its interface, to improve the experience it offers its users, so now it will now allow you to save temporary messages. According to data from Statista, WhatsApp registers more than 2,000 million users at least once a month. This number of users makes the messaging…

Read More

The resignation of Ebrard Casaubón could take place thanks to the failures that have worsened in Mexican foreign policy. These rumors come after the comments of the former president of the United States, Donald Trump. Spokespersons from the first circle of the head of Mexican diplomacy confided to said outlet that his departure is not in the picture. The rumors continue to be maintained in the Government of Mexico this Thursday, which indicate the resignation of the Secretary of Foreign Affairs of Mexico, Marcelo Ebrard, but according to information from the Emeequis portal, it would all be fake news, after…

Read More