Author: Aurora Writes

In Chile, he went to the ATM and saw that the bank had deposited no less than 186,000 dollars in his account, when in reality he charges the equivalent of about 570 dollars per month. First, he reported it to the human resources of the company where he works, from where the transfer originated. Two days later, he repented, resigned, and no one else has seen him. The firm initiated a criminal action against him. An employee of a food factory in Chile received a millionaire transfer and does not want to return it. The company, by mistake, deposited 165…

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500 former Tesla workers denounce that Elon Musk made “massive layoffs” without complying with the labor law. Specifically, they argue that he did not send the legal dismissal notices 60 days prior to a dismissal. Musk said from Qatar: “It seems that everything related to Tesla has a lot of clicks.” A large group of former Tesla workers filed a complaint against the electric vehicle manufacturing company in the United States, arguing that federal laws were violated in their dismissal process. The plaintiffs allege that Elon Musk, CEO of Tesla, carried out a “mass layoff” that constitutes a crime, among…

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Within the framework of the Cannes Lions Festival 2022, the last shortlist that was announced today was that of Mobile, where more than 500 campaigns participated and Mexico only participated with 8, managing to place a campaign in the shortlist thanks to the work Made by VMLY&R Commerce Mexico for the Corona Extra brand.

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The scenario we are experiencing, in which creativity is being celebrated at the Cannes Lions Festival, reminds us how important ideas are and how a brand like Prudence trusts them. Prudence’s creative commitment has a very important element to take into account and that is the ability to understand the market and resolve a problem such as teenage pregnancy. There is an important guideline in creativity and it is solving the needs that arise in the day to day of the brands. Alan Veracorporate marketing director for DKT Latin America, the company behind popular brands such as Prudenceshares in this…

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Through a series of videos on TikTok, they show the practices of the so-called “dinosaur” companies, those companies that refuse to update. The arrival of the pandemic left, as a consequence, a significant growth in digitization; however, there are companies that have not made that leap. TikTok is now the social network through which new generations interact with each other. The “dinosaur” companies are, in the words of a tiktoker, those that maintain very obsolete ideas and somehow they refuse to update. One of the great effects caused by Covid-19 was, without a doubt, the growth in unemployment. According to…

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Cannes Lions 2022 announced the Brand Experience & Activation Lions shortlist. Large Latin American presence. Brazil leads in the presences in this short list, followed by Peru, Colombia and Mexico. On the second day of the Cannes Lions 2022 awards ceremony, many firsts are taking place for brands and advertising agencies in Latin America. This Tuesday, June 21, the Brand Experience & Activation Lions shortlist was announced and, on the list, there are campaigns from Brazil, Colombia, Mexico, Peru, Honduras and Puerto Rico. In the case of Mexico, the repeated presences of Plasticoff (Whirlpool, Vmly&R México) and Signs From Beyond…

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Within the framework of the Cannes Lions Festival 2022, the last shortlist that was announced today was that of Mobile, where more than 500 campaigns participated and Mexico only participated with 8, managing to place a campaign in the shortlist thanks to the work Made by VMLY&R Commerce Mexico for the Corona Extra brand.

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