Author: Aurora Writes

A bad experience can negatively affect the buying and selling processes, in addition to harming contact loyalty. Faced with so many options to reach the consumer, it is common for doubts to arise along the way, such as the most appropriate communication channels, the available technologies and the best forms of interaction. A quality service is achieved through a set of strategies and actions, as well as the relationship between the consumer and the brand. The key to this support is building good relationships and a positive, helpful, and friendly environment that guarantees customers leave with a good impression. In…

In 2021, the United States is the first country in the world where February 14 is celebrated and spent. In the Philippines it is the country where less is spent on Valentine’s Day. In 2022, 46 percent of Mexicans who celebrated on February 14. Year after year, brands bet on seasonal marketing to highlight their names and products to the millions of consumers that exist globally. One of these brands is Walmart, which has always carried out strategies to stand out from the market on each holiday, as it is attracting attention for a peculiar “rupture” teddy bear, which it…

It is estimated that, in 2022, influencer marketing generated revenue of up to 15 billion dollars. As of today, more than half of young people in Mexico want to become content creators and/or influencers. In Mexico, on YouTube, more than 50 percent of the revenue generated by video ads goes directly to the creators. As a joke, Luisito Comunica revived one of the most commented trends in recent days, the same one that had Martha Debayle as its protagonist and, with her, a series of criticisms that, to this day, do not stop. Increasingly, small, medium and large brands are…

An analysis revealed how and how much brands currently invest in advertising for social networks. In 2021, for example, clicks (CTR) were flat, but cost per click (CPC) increased, causing advertisers to pay more per audience. Thus, in the last quarter of 2022 the median rate of brand interaction increased compared to the third quarter of the same year. The advertising investment in channels of social media globally it was higher in the last quarter of 2022 than in any other period of the year, leaving a positive trend for the industry that bets on digital this 2023. According to…

It is estimated that 93 percent of purchasing decisions are influenced by social networks. Nearly 90 percent of marketers say their social media efforts have increased awareness of their company. In Mexico, the growth of digital marketing was 19.3 percent. Advertising and marketing is the best tool that brands use to promote their name and increase their sales. Currently, companies are using viral themes to rescue current consumers, as happened with a brand of alfajores in Argentina that wanted to carry out a “unique” campaign calling itself a “triple A”, but sparked anger and criticism from consumers for using terminology…

Within electronic commerce, important activities have been developed, such as those that have influenced the consumer, in specific categories such as pets. The case detailed in this note reminds us of APPA estimates, where the categories with the highest sales expectations are noted. Regarding animals, legislation that regulates the care of these pets determines the positive impact that exists in the market. Sell animals by Free market either Facebook It provides characteristics to the products that are distributed in these media, defining what undoubtedly makes a mark in this market, which is nothing more than understanding the potential of consumption.…

With almost three billion registered users, Facebook is, to this day, the most used social network on the market, but not the most popular. According to a recent report from the platform, the monthly active users of the social network decreased by two million in the second quarter of 2022. Currently, short video social networks are the ones that have gained the preference of young Internet users, members of Generation Z. As part of a strategy to give content creators more control, Facebook announced the inclusion of new tools in the comments section. Facebook, although it is the most used…

Studies like one conducted by Kantar Millward Brown Revise that the beer market has leading brands. The creation of festivals has made brands like Corona a benchmark in the music industry. We have seen these experiences of brands migrating to new showcases with firms such as Red Bull. Corona Sunsets Festival World Tour 2023 is the new showcase of the brewery originally from Mexico, with which it will travel around the world and establishes a new value guideline for the consumer, which is to enter the market for festivals. If we see the projections of Kantar Millward Brownefforts to bring…

In 2020, consumption related to the Super Bowl generated an economic benefit of 740 million pesos in CDMX. A family, on average, invests around 600 Mexican pesos in drinks and food to see the event. This 2023, seven in 10 respondents said they are likely to make an online purchase before or during the game. The most anticipated sporting event of the year is undoubtedly the Super Bowl, the NFL show that not only moves fans in the United States, but throughout the world. For this reason, in each edition, many brands take advantage of to get on this sports…